In-App User Acquisition for iGaming Brands
Traffy is a performance marketing agency that helps casino and sportsbook operators acquire depositing players through in-app traffic. Alongside iGaming, we work with fintech, crypto and mobile app brands, and have delivered 30M+ installs across 50+ GEOs.
What we do for iGaming operators
Traffic buying. We run user acquisition on in-app and programmatic networks including Moloco, Mintegral, Unity Ads, Liftoff and Kwai. Campaigns are optimized for first-time deposits, repeat deposits and retention, not just installs, and can run on CPA, tROAS and other performance models.
Creative production. Static banners rarely work in this vertical, so we build around Playable Ads and video. Creatives are localized with local currencies and payment methods, and new packs are tested on a regular cycle. During the 2026 World Cup, interactive creatives lifted registration-to-deposit conversion from a 28% baseline to 48–52%.
Traffic quality and anti-fraud. Every source is analyzed down to Sub-ID level, with separate blacklists per GEO and network. We filter click injection and click spamming through CTIT analysis, ban device farms through Device ID analysis, and cross-check installs against real user activity. On one World Cup campaign with a $300,000 budget, this blocked 23% of fraud traffic, roughly $70,000.
Retention. Personalized deep links and retargeting keep acquired players active after the event that brought them in. Our World Cup cohorts showed Day-30 Retention 24% above the market average.
Where we work
We work globally, specialising in emerging markets where scale is available but quality control decides profitability: Nigeria, Ghana, Kenya and Tanzania in Africa, and Brazil, Mexico and Colombia in LatAm.
Results
For 1xBet, we drove 137,000 installs and 14,600+ first-time deposits in two months across Nigeria, Ghana and Kenya. For Africa Bet Partners, we cut the cost per first-time deposit in half in Tanzania and raised registration-to-deposit conversion to 60%.
We offer a free audit of your current in-app campaigns at traffy.com.
EST 2025
CY, Limassol
51 - 200 Employees
Traffy runs in-app user acquisition for casino and sportsbook operators. We buy traffic on Moloco, Mintegral, Unity Ads, Liftoff and Kwai, and optimize every campaign for first-time deposits, repeat deposits and retention.
What makes it different
Quality control at Sub-ID level. Every placement is judged on deposit conversion, not installs. Weak placements are cut in real time, and blacklists are kept separately for each GEO and network, because a source that pays off in Nigeria can lose money in Kenya.
Playable-first creatives. Interactive ads filter out accidental clicks before the user reaches the store. During the 2026 World Cup they lifted registration-to-deposit conversion from a 28% baseline to 48–52%.
Built-in anti-fraud. CTIT analysis, Device ID checks and behavioral audits, combined with Protect360 (AppsFlyer) and Adjust Fraud Prevention signals, feed a single global blacklist. On one $300,000 campaign this blocked 23% of fraud traffic, roughly $70,000.
Retention after acquisition. Personalized deep links and retargeting kept World Cup cohorts active after the final, with Day-30 Retention 24% above the market average.
Pricing
We work on performance models, including CPA per first-time deposit and tROAS, so cost is tied to depositing players.
Getting started
We begin with a free audit of your current in-app campaigns, then run test launches to train network algorithms and build white lists before scaling. For major sporting events we recommend starting 60–90 days ahead: advertisers who entered the World Cup auction 3–5 days before kickoff paid 2.5–3x more per first-time deposit.
Results
1xBet: 137,000 installs and 14,600+ first-time deposits in two months across Nigeria, Ghana and Kenya. Africa Bet Partners: cost per first-time deposit cut in half in Tanzania, with registration-to-deposit conversion at 60%. Overall: 30M+ installs across 50+ GEOs.
Traffy works with operators and affiliate programs as a media buying partner. We bring depositing players from in-app traffic, a source most affiliates don't cover, and we buy it ourselves on Moloco, Mintegral, Unity Ads, Liftoff and Kwai.
What you get as a program
Players, not installs. We optimize for first-time deposits and repeat deposits. In our Tanzania campaign for Africa Bet Partners, registration-to-deposit conversion reached 60% and 45% of first depositors made a second deposit.
Traffic you can verify. Sources are tracked down to Sub-ID, so you can see where every player came from. Placements with low deposit conversion or no post-install activity are blacklisted on our side before they reach your stats.
Clean volume. Click flooding, click injection and device farms are filtered through CTIT and Device ID analysis, with Protect360 (AppsFlyer) and Adjust Fraud Prevention signals feeding one global blacklist.
Scale in hard markets. We specialize in emerging GEOs where volume is available and quality control decides the outcome: Nigeria, Ghana, Kenya and Tanzania in Africa, and Brazil, Mexico and Colombia in LatAm.
Deal models
We work on CPA per first-time deposit and other performance models, so you pay for depositing players.
Track record
For 1xBet we delivered 137,000 installs and 14,600+ first-time deposits in two months across Nigeria, Ghana and Kenya, with positive ROI on every source and GEO. For Africa Bet Partners we cut the cost per first-time deposit in half. In total: 30M+ installs across 50+ GEOs.
Starting a partnership
Send us your offer, GEOs and KPIs through traffy.com and we reply within 24 hours.
Advertising
No reviews yet. Browse all
