First Sport Media is a global sports media and traffic network helping sportsbooks and iGaming brands reach high-intent users at scale.

We operate a portfolio of live score and sports content platforms, including 777score.com, azscore.com, livescores.biz, and other localized assets, with a strong footprint in LATAM and Africa.

Our approach combines classic media with performance-driven marketing. We offer direct access to premium placements across our network, alongside programmatic activation and data-driven audience targeting.

At the core of our ecosystem is an in-house DMP built on sports audience behavior. We segment users based on real intent signals — such as live betting activity, odds interaction, and pre-match research — and use these insights to optimize campaigns and scale results.

We support both brand and performance goals through a mix of formats: display, video, editorial integrations, and remarketing solutions.

Key strengths:
— High-intent sports audience with strong betting interest
— Behavioral targeting based on real user activity
— Direct deals (FIX/CPM) and programmatic access
— Global reach with focus on emerging markets
— Flexible formats and scalable campaign setups

We work closely with partners to deliver not just traffic, but measurable and sustainable growth.