Valto Harvistola

About

Commercial partnerships and business development professional with 9+ years of experience driving revenue growth across the global iGaming industry. Proven track record of originating, negotiating and growing strategic partnerships between leading affiliates and casino operators across 30+ international markets. Leverages an extensive international network and expertise in account management, player acquisition and performance marketing to consistently identify growth opportunities and deliver measurable revenue impact.

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1. Account Manager

   Woot Marketing Ltd, a NoDepositKings affiliate

   Jan 2022 – Jan 2026

   Remote

   Managed up to €2M in annual commercial partnerships for a leading global iGaming affiliate business, promoting casino operators across a portfolio of 20+ affiliate websites. Oversaw 400+ operator partnerships across 30+ Tier 1 and Tier 2 markets, leveraging a trusted international network of casino operators and affiliate managers to originate new partnerships, negotiate commercial agreements and accelerate revenue growth. ● Negotiated revenue share, CPA and hybrid commercial agreements with leading global operators, securing exclusive partnerships with brands including PlayAmo Partners and Roobet Affiliates. ● Expanded the international operator network by sourcing, negotiating and onboarding strategic partnerships with operators including MyStake, accelerating commercial growth. ● Collaborated with leadership and cross-functional SEO, content and development teams to improve player acquisition, while developing and optimising exclusive campaigns in partnership with operators, increasing FTDs and NGR by 20% while improving CTR by 15%.

2. Founder

   VIP Leads

   Jan 2020 – Jan 2025

   Tallinn, Estonia

   Built and scaled an independent iGaming affiliate and consulting business connecting online casino operators with high-value players through performance marketing and strategic partnerships. Led commercial strategy, business development and day-to-day operations, building a scalable player acquisition business across 15+ international markets. ● Grew the business to €320K+ in ARR, leading all commercial, operational and strategic activities. ● Played a key role in developing multi-channel player acquisition strategies across SEO, PPC, content marketing, influencer partnerships and social media, including iGaming communities on Discord and Telegram and content on TikTok, X and Instagram. ● Negotiated commercial partnerships with 50+ international operators (eg. Mate Affiliates, 7StarsPartners), securing regulatory approvals and launching acquisition campaigns.

3. Sports Trading Analyst

   Independent

   Jan 2017 – Jan 2022

   Helsinki, Finland

   Applied rigorous quantitative analysis and disciplined risk management to identify profitable opportunities across international football betting markets, developing deep expertise in sportsbook operations, pricing models, customer behaviour and regulatory frameworks. ● Executed 5K+ trades across 15 international football markets, achieving a long-term ROI of ~6%. ● Built quantitative trading models and applied probability analysis to maximize trading performance. ● Developed extensive knowledge of sportsbook operations, betting markets, AML, KYC and Source of Wealth requirements, building a strong analytical foundation for a career in iGaming.

1. Lahti University of Applied Sciences

   Bachelor of Health Care

   — – Jan 2019

1. Advanced Affiliate Management

   Affiverse Media

   Issued Jan 2023

2. Affiliate and Partnerships Industry - Expert

   Partnerships Experience Academy (PXA)

   Issued Jan 2023

3. Customer Relationship Management, Payments, Anti-Fraud & MGA AML/CFT

   iGaming Academy

   Issued Jan 2022

• iGaming
• Business Development
• Strategic Partnerships
• Key Account Management
• Commercial Negotiation
• Revenue Growth
• Player Acquisition
• Market Expansion
• Performance Marketing
• Campaign Management & Optimisation
• SEO
• Ahrefs
• Asana
• Google Ads
• Google Analytics
• Meta Ads
• Microsoft Excel
• SEMrush