Ariel Tregier
Performance marketing for iGaming
Gibraltar, Gibraltar
Profile info
- Gibraltar, Gibraltar
- Joined August 2026
- 1 badge earned
Works at
No company added yet.
About
Performance marketing for iGaming
I run performance marketing for iGaming operators. Regulated markets mostly: Brazil, US, Canada and a few emerging ones. 9 brands scaled, 4+ years in the vertical.After 9 brands you start seeing the same stuff on repeat. Tracking that doesn't match across platforms. CPA numbers that mean three different things depending who you ask. And LTV by channel the thing that actually decides if you're profitable sitting in a spreadsheet nobody updates. I'm writing here about what I actually see when I open GA4, the postbacks, the affiliate reports. Not conference takes. Operational side only.MBA Bar-Ilan. São Paulo → Tel Aviv → Gibraltar. Still operating.
Work experience
Head of Growth
BetScale.ai
Jun 2025 – Present
Gibraltar
- Leading performance marketing and acquisition for iGaming operators in Brazil and emerging markets. - 3 brands scaled, 2 in go-to-market phase. - End-to-end acquisition strategy across Google Ads, Meta, TikTok, affiliates, programmatic and direct media deals. - Tracking & attribution architecture: GTM, server-side tagging, postback reconciliation, multi-platform data alignment. - KPI ownership: CPA, ROI, FTD conversion rates, affiliate program scaling.
Performance Marketing Manager | User Acquisition
Traffica Media
Sep 2021 – Jun 2025
Gibraltar
- Directed performance marketing for 6 brands, managing $1M+ monthly budgets with full ownership of CPA, ROI, and user acquisition strategy across Brazil, Turkey, the US, Canada, and emerging markets. - Identified, launched, and optimized campaigns across Google Ads, Meta Ads, TikTok, Apple Ads, Snapchat, Reddit, Native Networks, Pops and Push, Programmatic, and direct media deals with major Brazilian portals. - Built the marketing operation from scratch for a new brand in Brazil, scaling it into one of the company’s top-performing assets. - Consolidated Google Ads as the top-performing channel, achieving an ROI 60% higher than other paid sources. - Optimized conversion funnels, landing pages, and creatives, improving Click2Sign by 25% and FTD rates by 20%. - Expanded the affiliate channel to 50+ partners, generating 25% of total new users while overseeing recruitment, onboarding, retention, and performance. - Produced reports and executive presentations, aligning data-driven insights with leadership and strategic decision-making.
Business Development
Versa Ltd
Jun 2018 – Sep 2021
Tel Aviv, Israel
- Conducted client and competitor research to support pre-sales and campaign strategies. - Designed and maintained WordPress websites, including ongoing updates and troubleshooting. - Managed social media campaigns, boosting engagement, traffic, and conversions.
Co-Founder
Opice Co.
Aug 2016 – Aug 2017
São Paulo, Brazil
- Created a business plan including market research, branding, and go-to-market strategy. - Led product development, supplier negotiations, and e-commerce management. - Built partnerships with stores and influencers, increasing visibility and sales. - Ran online advertising campaigns, improving conversions through optimization.
Closer
Pagar.me
Jun 2016 – Aug 2016
São Paulo, Brazil
- Managed inbound leads, negotiated deals, and closed new clients. - Conducted commercial planning and supported the onboarding of new customers.
Land Acquisition Specialist
Cyrela
Nov 2011 – May 2015
São Paulo, Brazil
- Prospected and acquired land for residential, commercial, and logistics developments. - Conducted feasibility analyses using NPV, IRR, and Payback Period methodologies. - Partnered with architects to align design and financial feasibility. - Led negotiations and due diligence for projects with potential R$2B in transactions. - Delivered presentations to executives, securing approvals for new ventures.
Training and Development Analyst
Cyrela
Jan 2011 – Nov 2011
São Paulo e Região, Brasil
- Assisted in coordinating training programs, facilitating the graduation of 190+ employees as trainers. - Supported educational incentive programs and apprentice recruitment.
Human Resources Intern
Unimed do Brasil
May 2010 – Dec 2010
São Paulo e Região, Brasil
- Supported payroll for 100+ employees, training KPIs, and employee engagement programs. - Developed a KPI manual for 300+ cooperatives nationwide, improving HR metrics management.
Junior Bookkeper
Mekor Haim
May 2009 – May 2010
- Organized invoices, receipts, and documents to ensure timely delivery to accounting. - Supported financial operations with deposits, check processing, reconciliations, and monthly reporting for the board. - Oversaw inventory, payments, and supplier negotiations during a new building project, keeping costs on track and projects on schedule.
Education
Bar-Ilan University
International MBA
Mar 2021 – Aug 2022
Pontifícia Universidade Católica de São Paulo
Business Administration Degree, Business Administration and Management, General
Jan 2009 – Jan 2013
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