Simon Westbury

About

Strategic Advisor & Chairperson

ith extensive experience in corporate and executive advisory, I currently serve as Strategic Advisor at 1XBET and Chairperson of 1xCare leveraging my expertise to support strategic growth and decision-making. My focus is on corporate advisory and C-suite selling, ensuring value-driven outcomes for stakeholders in the iGaming industry. My experience spans leadership roles in the gaming sector, including serving as Chief Executive Officer at Sport Generate and Chief Business Officer at Digitain. Having developed and implemented business strategies across casino and sports betting verticals, I am committed to delivering impactful business-to-business solutions while fostering client retention and stakeholder collaboration.

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1. Chairperson of 1xCare

   1xCare

   Jul 2026 – Present

2. Strategic Advisor

   1xBet

   Jul 2025 – Present

3. CEO

   Sport Generate

   Jan 2023 – Oct 2024

4. Chief Business Officer

   Digitain

   Jun 2019 – Jan 2023

5. Administration Manager

   Sheffield United Football Club

   Dec 2015 – Jul 2017

6. Chief Commercial Officer

   VSoftCo

   Feb 2015 – Feb 2019

7. Consultant

   BetSoft Gaming

   May 2013 – Feb 2015

8. Sales Manager

   Amaya Gaming

   Oct 2010 – Apr 2013

9. Head of Sales

   UGS Pay

   Oct 2009 – Oct 2010

10. Executive Director

    Terrapinn

    Oct 2007 – Oct 2009

11. Senior Conference Producer

    IQPC

    Oct 2006 – Oct 2007

12. Project Manager

    The Energy Exchange

    Sep 2005 – Sep 2006

1. University of Exeter

   Masters, Middle East Politics

   Sep 2003 – Sep 2004

2. University Of Exeter

   BA, Politics

   Sep 2000 – Jul 2003