Simon Westbury
Strategic Advisor & Chairperson
Strategic Advisor · 1xBetAM
Profile info
- AM
- Joined November 2025
Works at
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About
Strategic Advisor & Chairperson
ith extensive experience in corporate and executive advisory, I currently serve as Strategic Advisor at 1XBET and Chairperson of 1xCare leveraging my expertise to support strategic growth and decision-making. My focus is on corporate advisory and C-suite selling, ensuring value-driven outcomes for stakeholders in the iGaming industry. My experience spans leadership roles in the gaming sector, including serving as Chief Executive Officer at Sport Generate and Chief Business Officer at Digitain. Having developed and implemented business strategies across casino and sports betting verticals, I am committed to delivering impactful business-to-business solutions while fostering client retention and stakeholder collaboration.
Work experience
Chairperson of 1xCare
1xCare
Jul 2026 – Present
Strategic Advisor
1xBet
Jul 2025 – Present
CEO
Sport Generate
Jan 2023 – Oct 2024
Chief Business Officer
Digitain
Jun 2019 – Jan 2023
Administration Manager
Sheffield United Football Club
Dec 2015 – Jul 2017
Chief Commercial Officer
VSoftCo
Feb 2015 – Feb 2019
Consultant
BetSoft Gaming
May 2013 – Feb 2015
Sales Manager
Amaya Gaming
Oct 2010 – Apr 2013
Head of Sales
UGS Pay
Oct 2009 – Oct 2010
Executive Director
Terrapinn
Oct 2007 – Oct 2009
Senior Conference Producer
IQPC
Oct 2006 – Oct 2007
Project Manager
The Energy Exchange
Sep 2005 – Sep 2006
Education
University of Exeter
Masters, Middle East Politics
Sep 2003 – Sep 2004
University Of Exeter
BA, Politics
Sep 2000 – Jul 2003