Şahin İnce

About

iGaming Commercial Professional | Business Development • B2B Account Management • Strategic Partnerships

Commercial and account management professional with 9+ years in international iGaming, spanning B2B suppliers, sportsbook and casino operations, VIP portfolios, partnerships and market development. Combines consultative sales and client relationship expertise with hands on commercial coordination across product, CRM, finance and technical teams. Background in customer acquisition and training operations adds versatility across sectors.

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1. Senior Key VIP Account Manager

   Medier Agency

   Feb 2025 – Jul 2026

   Malta

   • Promoted following strong performance with the New Zealand VIP portfolio; expanded responsibility to both Australia and New Zealand. • Managed premium account relationships, churn risk, deposit trends and portfolio performance to inform individual engagement and retention plans. • Partnered with BI, CRM and Casino teams on customer segmentation, provider promotions, tournaments and market specific initiatives. • Coordinated high priority account escalations with Payments, Finance, KYC and Technical teams; supported VIP events and premium experiences.

2. Key VIP Account Manager

   Medier Agency

   May 2024 – Jan 2025

   Malta

   • Served as the primary contact for assigned New Zealand VIP accounts, providing personalised support tailored to individual needs and engagement history. • Monitored daily deposits, product activity, inactivity patterns and customer lifecycle signals to identify retention risks and respond proactively. • Worked closely with BI and CRM teams to analyse regional player behaviour and shape tailored VIP campaigns and engagement initiatives. • Coordinated with Finance, Payments and operational teams to resolve account issues, follow up on verification requirements and maintain service continuity. • Provided dedicated New Zealand market coverage, aligning communication and working hours with local player activity. • Progressed into the Senior Key VIP Account Manager role with an expanded portfolio across New Zealand and Australia.

3. Business Development Consultant

   Gambling Factory

   Dec 2023 – Dec 2024

   Spain

   • Promoted and sold White Label and Turnkey iGaming solutions through international B2B outreach, product demonstrations and commercial negotiations. • Developed relationships with prospective operators, software providers and platform partners; supported proposals and client onboarding. • Contributed to Puzzle Casino market entry and launch planning across Australia and New Zealand, including product positioning and localisation. • Represented the business at ICE London, SiGMA Malta, SiGMA Dubai and SBC Lisbon to develop leads and commercial opportunities.

4. Key Account Manager

   N1 Partners Group

   Jan 2023 – Dec 2023

   Malta

   • Managed high value VIP account relationships across Australia and New Zealand, focusing on retention, engagement and account development. • Analysed account activity and partnered with CRM teams on tailored campaigns, promotions and regional engagement strategies. • Coordinated with gaming providers and internal teams to deliver exclusive VIP events and resolve complex client matters.

5. Sportsbook Account Manager

   Pronet Gaming

   Jun 2021 – May 2022

   Malta

   • Supported a global portfolio of 60+ iGaming operator brands as a key liaison between B2B clients, sportsbook providers and technical teams. • Managed operator requests relating to betting ticket investigations, odds verification, settlement disputes and operational escalations. • Worked directly with providers and internal product teams to resolve issues, communicate market feedback and improve service continuity. • Built a practical understanding of B2B sportsbook platforms, service delivery and operator account management.

6. Account Manager

   High 5 Games

   May 2020 – Jun 2021

   Malta

   • Supported entry into the Turkish iGaming market across affiliate discussions, customer acquisition, CRM campaigns and VIP account activity. • Contributed to website and product localisation and coordinated payment related matters between local providers and US based teams. • Worked with CRM, Legal, Technical and Tier 2 Support on regional requirements, promotions and complex customer cases.

7. VIP Customer Support Executive

   Melar Operations / CX Fort Limited

   Aug 2016 – May 2020

   Malta

   • Delivered personalised VIP support across casino and sportsbook services, managing customer communication and complex account needs. • Coordinated deposit, withdrawal and account verification enquiries with Finance, Payments, Compliance and Technical teams. • Supported KYC, AML and fraud related workflows, promotional queries and customer satisfaction standards.

8. Sales and Training Operations Lead

   Blues Vision Fitness Academy

   Jan 2015 – Aug 2016

   Istanbul, Türkiye

   • Led student acquisition, sales campaigns and enrolment processes for private professional fitness education programmes. • Coordinated training schedules, instructors and university relationships, alongside student services and academic delivery. • Managed documentation, Ministry of Education registrations and international accreditation processes involving ACE, EuropeActive and eREPS.

9. Sales & Guest Relations Manager

   Jatomi Fitness Group

   Jan 2013 – Jan 2015

   Istanbul, Türkiye

   • Managed membership sales, renewals and customer retention activity, with a focus on recurring revenue and guest satisfaction. • Ran customer acquisition campaigns and identified opportunities to promote spa services and complementary offerings.

10. IT Helpdesk Intern

    Novartis Consumer Health

    Sep 2009 – Jun 2010

    Istanbul, Türkiye

    • Completed a ten month vocational school placement assisting corporate staff with hardware, software and day to day IT support.

1. The Chamber College, Malta

   General English programme, General English

   Jan 2015 – Jan 2016

2. Anadolu University

   International Relations

   Jan 2013 – Jan 2015

3. Ordu University

   Information Technology & Computer Programming

   Jan 2009 – Jan 2013

4. Mehmet Ali Büyükhanlı Vocational High School

   Computer Programming

   Jan 2005 – Jan 2010

• Business Development
• B2B Account Management
• Strategic Partnerships
• Sportsbook & Casino
• Commercial Negotiations
• International Market Expansion
• SQL
• Tableau
• Casino & Sportsbook Back Office Platforms
• CRM Operations
• Swimming Instructor
• Team Mentoring
• Sales Training
• Communication & Sales
• Event Planning
• Risk Management
• ISO 9001 & ISO 27001 Awareness
• Turkish
• English