iGaming Commercial Professional | Business Development • B2B Account Management • Strategic Partnerships
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iGaming Commercial Professional | Business Development • B2B Account Management • Strategic Partnerships
Commercial and account management professional with 9+ years in international iGaming, spanning B2B suppliers, sportsbook and casino operations, VIP portfolios, partnerships and market development. Combines consultative sales and client relationship expertise with hands on commercial coordination across product, CRM, finance and technical teams. Background in customer acquisition and training operations adds versatility across sectors.
Medier Agency
Feb 2025 – Jul 2026
Malta
• Promoted following strong performance with the New Zealand VIP portfolio; expanded responsibility to both Australia and New Zealand. • Managed premium account relationships, churn risk, deposit trends and portfolio performance to inform individual engagement and retention plans. • Partnered with BI, CRM and Casino teams on customer segmentation, provider promotions, tournaments and market specific initiatives. • Coordinated high priority account escalations with Payments, Finance, KYC and Technical teams; supported VIP events and premium experiences.
Medier Agency
May 2024 – Jan 2025
Malta
• Served as the primary contact for assigned New Zealand VIP accounts, providing personalised support tailored to individual needs and engagement history. • Monitored daily deposits, product activity, inactivity patterns and customer lifecycle signals to identify retention risks and respond proactively. • Worked closely with BI and CRM teams to analyse regional player behaviour and shape tailored VIP campaigns and engagement initiatives. • Coordinated with Finance, Payments and operational teams to resolve account issues, follow up on verification requirements and maintain service continuity. • Provided dedicated New Zealand market coverage, aligning communication and working hours with local player activity. • Progressed into the Senior Key VIP Account Manager role with an expanded portfolio across New Zealand and Australia.
Gambling Factory
Dec 2023 – Dec 2024
Spain
• Promoted and sold White Label and Turnkey iGaming solutions through international B2B outreach, product demonstrations and commercial negotiations. • Developed relationships with prospective operators, software providers and platform partners; supported proposals and client onboarding. • Contributed to Puzzle Casino market entry and launch planning across Australia and New Zealand, including product positioning and localisation. • Represented the business at ICE London, SiGMA Malta, SiGMA Dubai and SBC Lisbon to develop leads and commercial opportunities.
N1 Partners Group
Jan 2023 – Dec 2023
Malta
• Managed high value VIP account relationships across Australia and New Zealand, focusing on retention, engagement and account development. • Analysed account activity and partnered with CRM teams on tailored campaigns, promotions and regional engagement strategies. • Coordinated with gaming providers and internal teams to deliver exclusive VIP events and resolve complex client matters.
Pronet Gaming
Jun 2021 – May 2022
Malta
• Supported a global portfolio of 60+ iGaming operator brands as a key liaison between B2B clients, sportsbook providers and technical teams. • Managed operator requests relating to betting ticket investigations, odds verification, settlement disputes and operational escalations. • Worked directly with providers and internal product teams to resolve issues, communicate market feedback and improve service continuity. • Built a practical understanding of B2B sportsbook platforms, service delivery and operator account management.
High 5 Games
May 2020 – Jun 2021
Malta
• Supported entry into the Turkish iGaming market across affiliate discussions, customer acquisition, CRM campaigns and VIP account activity. • Contributed to website and product localisation and coordinated payment related matters between local providers and US based teams. • Worked with CRM, Legal, Technical and Tier 2 Support on regional requirements, promotions and complex customer cases.
Melar Operations / CX Fort Limited
Aug 2016 – May 2020
Malta
• Delivered personalised VIP support across casino and sportsbook services, managing customer communication and complex account needs. • Coordinated deposit, withdrawal and account verification enquiries with Finance, Payments, Compliance and Technical teams. • Supported KYC, AML and fraud related workflows, promotional queries and customer satisfaction standards.
Blues Vision Fitness Academy
Jan 2015 – Aug 2016
Istanbul, Türkiye
• Led student acquisition, sales campaigns and enrolment processes for private professional fitness education programmes. • Coordinated training schedules, instructors and university relationships, alongside student services and academic delivery. • Managed documentation, Ministry of Education registrations and international accreditation processes involving ACE, EuropeActive and eREPS.
Jatomi Fitness Group
Jan 2013 – Jan 2015
Istanbul, Türkiye
• Managed membership sales, renewals and customer retention activity, with a focus on recurring revenue and guest satisfaction. • Ran customer acquisition campaigns and identified opportunities to promote spa services and complementary offerings.
Novartis Consumer Health
Sep 2009 – Jun 2010
Istanbul, Türkiye
• Completed a ten month vocational school placement assisting corporate staff with hardware, software and day to day IT support.
General English programme, General English
Jan 2015 – Jan 2016
International Relations
Jan 2013 – Jan 2015
Information Technology & Computer Programming
Jan 2009 – Jan 2013
Computer Programming
Jan 2005 – Jan 2010
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