Oleg Karpilenko

About

Head of Sponsorship & Marketing (Sports, Esports, Betting)

Marketing and sponsorship leader with 8+ years in football, hockey, UFC and esports, on both the brand side and the rights-holder side. At BetBoom LATAM led sponsorship for a fast-growing online brand: ran a $15M annual portfolio of teams, events, tournament operators and talent, turned partner rights into activations, content and matchday moments, and measured every deal against business results. Before that sold and delivered sponsorship at FC Spartak Moscow and the Russian Football National League, so I know how a football rights holder works with its partners from the inside.

1. Head of Sponsorship & TV (UFC & Esports)

   BetBoom LATAM

   Nov 2024 – Oct 2026

   Led a team of 5 and managed an annual sponsorship budget of $15M across teams, events, tournament operators and talent. Acted as the main point of contact for key partners: directed the UFC partnership end to end throughout 2025, including two UFC fighter ambassadors; together with the team, built and ran partnerships with FURIA, with FalleN as ambassador, and Bounty Hunters, and worked with BLAST, PGL and ESL FACEIT Group. Planned annual activation programmes and co-led Tier-1 activations: a brand zone at UFC Mexico, a brand zone and broadcast studio at IEM Rio, a broadcast studio at IEM Cologne, a Porsche giveaway on the TV show The Noite and a branded merchandise collection. Ran ambassador and creator content: co-streams with Brazil's biggest streamers, including Gaules, FalleN and Polex, and CS2 broadcasts with Madhouse TV; launched the company's own esports broadcast studio in Brazil. Coordinated content, performance, design, events, legal and finance teams so that every activation was delivered on time and within partner rights. Measured each partnership against business impact (FTD, GGR, retention, ROMI) and used the results to decide which deals to sign, renew or restructure; built business cases for new opportunities. Evaluated incoming sponsorship proposals from teams, leagues and media, and proactively sourced new opportunities. Managed BetBoom's own Counter-Strike 2 tournaments; led the team that delivered 8 turnkey Tier-2 tournaments in Brazil with an external agency. Conducted 50+ C-level negotiations with rights holders, tournament operators, teams, talent and agencies; represented the company at the CS2 Majors in Budapest and Cologne, EWC 2026 in Paris and SiGMA World in São Paulo.

2. Head of Sponsorship

   Russian Football National League

   Sep 2022 – Feb 2024

   Led sponsorship strategy, partner acquisition, contract activation, TV-rights planning, budgeting and reporting. Commercialized the league's match broadcasting rights in China. Supported league clubs with sponsorship propositions, sales presentations, prospect negotiations and activation strategy. Developed activations that increased partner brand visibility by 30%. Built the sponsorship function and managed annual budgets, payment calendars, and monthly, semi-annual and annual reporting.

1. RMA Business School

   Sports Management

   Jan 2016 – Jan 2017

2. Ukhta State Technical University

   MA, Economics

   Jan 2009 – Jan 2014

1. Football Scout

   SPORTUNIVER

   Issued Jan 2023

2. Professional Negotiations

   Skillbox

   Issued Jan 2022

• Integrated campaigns
• Creator & streamer partnerships
• Events & activations
• Agency management
• Budget ownership & KPIs
• Team building & leadership
• Brand partnerships
• Gaming & esports audiences
• Cross-functional work with Product, CRM & Content
• Commercial negotiations