Nico Yarranton

About

Organised and customer-focused professional with experience across digital marketing, sales, account management and customer service. My current and previous SEO roles have developed strong skills in online research, content accuracy, campaign support, client communication and managing work to deadlines. I also have more than three years' experience as a Sales Manager, managing customer accounts, responding to enquiries, coordinating with internal teams and supporting day-to-day sales activity. I am confident working with digital systems and data, have strong attention to detail and enjoy varied roles where I can support different areas of a business. I am keen to continue developing my experience across marketing, website content, administration and customer account support.

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1. Senior Link-Building Outreach Specialist

   Receptional

   Jun 2026 – Present

   Remote

   • Manage digital outreach campaigns across client accounts, carrying out online research and maintaining accurate campaign and placement information. • Communicate with publishers and internal teams by email, coordinate activity and ensure work is completed accurately and to agreed deadlines. • Monitor budgets, campaign progress and performance, keeping records organised and adapting activity where required to meet client objectives.

2. SEO Specialist

   Clickout Media

   Jan 2025 – Dec 2025

   Remote

   • Delivered SEO consultancy and supported digital marketing campaigns through research, outreach, content-focused activity and performance monitoring. • Communicated daily with clients, colleagues and webmasters, coordinating requests and maintaining accurate information across campaigns. • Achieved 100% of monthly KPIs while managing workload independently and maintaining a consistent level of service.

3. Sales Manager

   UK Linkology

   Nov 2021 – Jan 2025

   Remote

   • Managed day-to-day sales activity and a portfolio of customer relationships, responding to enquiries and identifying appropriate solutions. • Maintained accurate sales and customer information, monitored monthly targets and KPIs and supported reporting on performance. • Coordinated with internal teams to progress customer requirements and provide a smooth, consistent service from enquiry through to delivery. • Communicated with prospective and existing clients through calls, email and face-to-face interaction, maintaining regular contact and supporting account development. • Developed strong commercial knowledge of SEO, digital marketing and online brand growth.

4. Granite Fitter

   Bellagio

   Nov 2018 – Nov 2021

   Hereford

5. Milk Roundsperson

   Cotteswold Dairy

   Apr 2018 – Oct 2018

   Hereford

   • Completed scheduled doorstep deliveries across rural and urban routes, providing reliable customer service and ensuring orders were delivered accurately and on time. • Used handheld technology to record deliveries, customer orders and payments, while loading and unloading the vehicle safely and accurately.

6. Shift Manager

   One Stop

   Jan 2016 – Apr 2018

   Hereford

   • Supported the day-to-day running of a retail store, including customer service, operational tasks and maintaining consistent standards. • Led colleagues during shifts, organised workloads and responded to customer queries in a busy customer-facing environment.

7. Team Leader

   Sainsburys

   Mar 2012 – Dec 2016

   Hereford

   • Supported colleagues and day-to-day retail operations in a customer-facing environment. • Helped maintain service standards, organised work and supported effective team working during busy trading periods.

1. Herefordshire College of Technology

   BTEC, Sport Performance & Excellence

   GPA: Pass

2. Whitecross Hereford High School

   GCSE

   Maths (C), English (C), Science (B), ICT (C), BTEC Sport (C)

1. FA Level 1 Football Coach

2. PFSA Level 1 Talent Identification

3. PFSA Level 1 Opposition Analysis

• Digital marketing support
• SEO
• Online research
• Content accuracy
• Campaign coordination
• Performance monitoring
• Accurate record keeping
• Data management
• Budget tracking
• Deadline management
• Attention to detail
• Customer account management
• Sales support
• KPI tracking
• Customer enquiries
• Commercial awareness
• Telephone and email communication
• Identifying customer needs
• Problem-solving
• Consistent service standards
• Digital systems
• Collaboration
• Adaptability
• Independent working
• Willingness to learn