Marco Rola
Senior Content Manager
Lisbon Metropolitan Area
About
Senior Content Manager
I lead digital content and communications strategy for complex, regulation-heavy environments, helping organisations turn fragmented output into coherent, scalable narrative systems. Over the past 11+ years, I’ve worked end to end: from building platforms from the ground up to leading and scaling content operations reaching 1M+ monthly users. My focus has consistently been on using content as a strategic growth lever - not as volume, but as infrastructure that supports trust, clarity, and long-term performance. My work sits at the intersection of content strategy, operations, and technology. I design structured systems that reduce dependency on headcount, introduce governance where it matters, and allow teams to scale without eroding quality, credibility, or compliance. That includes defining narrative and content strategy, setting decision frameworks, building repeatable briefing models, implementing automation selectively, and introducing QA and governance layers that protect brand integrity as organisations grow. I've partnered with operators, affiliates, and global brands across iGaming, crypto/Web3, SaaS, and e-commerce, supporting multi-market environments where localisation, consistency, and regulatory awareness are non-negotiable. Fluent in PT-PT, EN, and PT-BR, with professional Spanish and conversational Italian, I’m comfortable working across international teams and markets with different risk profiles and cultural expectations. I'm interested in senior roles where I can own digital communications, branding and content strategy, shape systems and governance, and help teams operate with clarity, accountability, and intent, particularly in environments that value long-term thinking over short-term noise.
Work experience
Content Manager Brazil & LATAM
Motorsport.com, Inc.
Nov 2024 – Feb 2026
Remote
Content Manager for Motorsport.com Brazil & LATAM markets betting section. Development and execution of localized content strategies focused on sports betting for LATAM motorsport fans. Oversaw editorial planning, SEO optimization, and affiliate alignment, ensuring compliance and engagement across Brazil and LATAM markets. Adapted and delivered content strategy to line up with recent regulation of the BR market in a timely manner, adequately meeting all compliance requirements. Collaborated with international stakeholders to blend racing passion with responsible betting insights.
E-commerce Copywriter & Localization Specialist
Publicis Groupe
Jul 2021 – Feb 2022
Poland
E-Commerce Copywriter for Publicis Groupe, specifically for the Portuguese markets (Brazil and Portugal), working on several campaigns for some of the world's largest consumer goods brands in both PR materials and advertising campaigns. Engaged with different SEO research and creation tools, researching and implementing analytics into several campaigns. With considerable creative input, it's a rewarding project that employs several areas of content marketing.
Senior Content Manager
iGaming.com
Jun 2021 – Mar 2026
Berlin, Germany
Managing content for iGaming platforms (5-7+ domains). Ensuring content meets high requirements across all iGaming affiliate assets, writing, editing and localizing as required. Implementation of AI for content production, optimization and workflow automation. SEO research and strategy implementation for all market verticals. WordPress CMS proficiency. Product development and adaptation for local markets. Developing and implementing AI-driven solutions to create, optimize and deliver content across several assets Social media strategy and implementation. Managing projects when needed and overseeing the quality of content over Asana. Proofreading and editing outsourced content for publishing in accordance to company guidelines and market-specific requirements. Keeping up to date with the latest in content marketing and commercial writing. Improving domains in distinct geos including Portugal, Brazil, USA, UK, and Sweden.
Content Manager & Senior Content Writer
JetFinder.com
Jan 2021 – Oct 2025
Dubai, United Arab Emirates
Writing and managing content writing tasks for the company through CMS (WordPress). Registered 10,000%+ organic growth within the platform after implementingseveral content verticals, while topping SERP. Implemented SEO best practices across several existing and new pages,aiming at sustainable organic growth for the foreseeable future. Assisted the company in obtaining sustainable growth over our partnership,ensuring the timely publishing of relevant content for its unique audience.
Copywriter & Localization Specialist
WE ARE VERY
Jan 2021 – Mar 2025
United States
Working together with We Are Very on extremely exciting campaigns for globalbrands.Our collaboration covers most content marketing verticals, focusing onlocalized content, ensuring all materials meet the high standards required bysome of the world's greatest brands.
Copywriter & Localization Specialist
Supertext
Jan 2021 – Mar 2025
Switzerland
Supported Supertext in delivering copywriting and localization servicesto a diverse global clientele. Ensured content was not only engaging andpersuasive but also culturally and linguistically adapted to resonate with targetaudiences, following distinct style guides. Supertext works with some of the world's most renowned brands, offering theopportunity to contribute to global campaigns across different niches.
Content Writer | Content Manager
Challenge Jet Charter
Nov 2020 – Jan 2023
London Area, United Kingdom
Responsible for content creation and SEO strategy implementation to promotethe brand across requirements. Ensuring the company remains visible online,considering its operation in an extremely competitive market. Building traffic through quality, relevant content, resulting in conversionsacross the online platform. The brand displayed constant growth since partnership began.
Localization Specialist
Nestlé
Nov 2019 – Aug 2022
Switzerland
* Point of liaison for all Nestlé materials on a unique project dedicated to researching the breakfast habits of the Brazilian audience. * Project included writing, translating and localizing content, deliverablethrough an app with brand rewards. This was not the first time I had worked ons uch a project. * Adaptation of all content-originated material back to EN to ensure appropriateprocessing of the data at Nestlé's headquarters. * Project lasted approximately one year and was revisited again in 2022 for a similar period. * Often required to translate video material, add subtitles, and transcribe content.
Web Content Writer
OLX
Nov 2019 – Aug 2022
London Area, United Kingdom
Content writer for the OLX group. Crafted dozens of monthly articles for publications of all dimensions. Topics were diverse in nature, including Tech, Sustainability, Travel, Smart Homes,and Real Estate. The main objective was to draw traffic towards the Imovirtual Real Estate portal. Created several long-form city guides for Imovirtual's main page.
Consultant | Freelancer
Independent Consultant
Jan 2015 – Mar 2026
Worked frequently with content and advertising agencies, operators in both B2B and B2C projects. Here I can share some of those in further detail: SaaS: Content strategy + localization for multiple brands, including app content development and deployment, branding guides, social media strategy, landing pages. iGaming: 11+ years writing, optimizing and managing multi-market casino content and its domains. Worked for most top-tier iGaming companies, both operators and affiliates, including iGaming.com, Blexr, IGC, Odds Scanner, Stake.com, 888, PokerStars, AltsDigital, Yggdrasil, 10Bet, LeoVegas, WebPals, XLMedia, Opex, Betsson, and many others. Advertising Agencies and Campaigns: Publicis Groupe, We Are Very, Supertext, Vileda, Nestlé, Etsy, Amazon, across multiple projects for well-known global brands. Developed and optimized copy for both e-commerce platforms and advertising campaigns. Consumer Goods and others: Bulbshare, Etsy, Farfetch, Twitch, NBA, Razer, Tencent Gaming, FIFA+, mobile app localization projects for UI/UX for Brazil and Portugal. Worked on campaigns for B2C. Web3/Crypto: Founder, editor & automated workflow lead for CriptoNewsBR.com, built an ETH mining rig, educated in crypto trading, “crypto Twitter marketing” lingo, and long-term holder of most common market assets nowadays since 2015. Aviation & Real Estate: long-term client partnerships as a content manger for JetFinder.com, OLX.com, ChallengeJetCharter, making use of my previous professional experience in the aviation industry. AI Automation: OpsContent.com, pipeline design, model prompting, publishing automation - still developing education and actionable efforts in this field to implement better solutions across multiple agencies. Aviation and Travel/Customer Service and Marketing: Cabin Manager for easyJet for 12 years, sales agent for Air Luxor, Travel Agent for Air Luxor Tours, Portugal Travel Team Luxury DMC, Algarve Tourism Board (internship after university)
Education
Universidade do Algarve
Marketing (Tourism Management), Marketing
Sep 2001 – Jul 2005
I completed a Marketing & Tourism Management degree, a multidisciplinary programme covering Psychology, Marketing Strategy, Tourism Legislation, Statistics, German Language and IT for business. During the final year, I was selected for one of only two highly competitive internships at the Região de Turismo do Algarve (Algarve Tourism Board). There, I gained hands-on experience with destination marketing and tourism operations. A key highlight was contributing to the monthly official Algarve Guide, distributed in all tourism offices and at Faro Airport. Additionally, I pursued an extracurricular Spanish language programme, achieving top results, a skill that became essential years later while living and working in Madrid.
Escola Secundária Alves Redol
Major in Humanistics, Humanistics
Jan 1998 – Jan 2001
Took studies in the Humanities field. Excellent results at Advanced Portuguese Language studies, English Language (Level 12), and History. Studied further subjects, including German Language, English Translation Techniques, IT studies, Geography. Completed one year of a scientific area, unrelated, focused on IT and Computer Studies.
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