Bianca Mathe
CEO & Publisher
About
CEO & Publisher
B2B marketing and communications leader with experience across iGaming, crypto, and fintech. I've held senior roles at EveryMatrix, Fast Track AI, and Payhound.In the past year, I've been focused on building iGaming Republic, a media brand built from the ground up into a fast-growing trade publication. I specialise in B2B brand strategy, media relations, and content-led growth. I shape narratives that land with trade and mainstream media, and drive executive visibility that converts into real market presence.Get in touch if you'd like to know more!
Activity
Work experience
CEO & Publisher
iGaming Republic
Sep 2025 – Present
Malta
Independent iGaming coverage at the intersection of regulation and innovation. We cover licensing, the moves of global operators, and the rise of crypto gambling and prediction markets. Get in touch for media opportunities: hello at igamingrepublic.com
Head of PR and Digital Marketing
Fast Track
Aug 2024 – Sep 2025
Sliema, Malta
Key Responsibilities: • Full ownership of digital marketing initiatives from concept to execution, proactively identifying opportunities and developing innovative campaigns that align with Fast Track's strategic objectives. • Craft a comprehensive PR and communication plan that enhances Fast Track’s visibility and reputation. • Lead the creation and distribution of high-quality content, including press releases, case studies, thought leadership articles, blogs, and digital media, addressing key pain points and articulating Fast Track’s value proposition. • Ensure a consistent and compelling narrative that resonates with our target audiences and strengthens our market presence. • Lead and mentor a high-performing digital marketing team, fostering a culture of creativity, innovation and accountability. • Work closely with product, commercial and partner management teams to ensure marketing strategies and campaigns are closely aligned with business goals and partner insights. • Use analytics tools to monitor, analyse and report on campaign performance, making data-driven adjustments to optimise marketing efforts continually. • Support the HR team and collaborate on initiatives involving the company employer brand. • Stay ahead of industry trends and digital marketing innovations, applying best practices and exploring new opportunities to keep Fast Track at the forefront of iGaming technology.
Head of Marketing
Payhound
Oct 2023 – Aug 2024
Malta
From zero to paid in seconds. 🚀 Key Responsibilities • Strategic Marketing: Provide vision and direction for all marketing initiatives, aligning them with company goals and objectives. • Brand Management: Oversee the development and maintenance of the company's brand identity, ensuring consistency across all channels. • Marketing Strategy Development: Execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. • Campaign Management: Lead the planning, execution, and optimization of marketing campaigns across various channels, including digital, social media, and traditional marketing. • Cross-Functional Collaboration: Collaborate with other departments such as sales, product, compliance, and customer service to ensure alignment and integration of marketing efforts. • Performance Tracking and Reporting: Monitor and analyze marketing KPIs and metrics to evaluate the effectiveness of campaigns and initiatives, and provide actionable insights for continuous improvement.
Senior Marketing Consultant
Independent Consultant
Jan 2023 – Jun 2024
Remote
Providing tailored marketing strategies and expert guidance to iGaming clients in the esports betting, slots, and affiliate marketing sectors. Leveraging expertise in digital marketing, branding, market analysis, and integrated campaigns to drive growth and enhance brand visibility in these highly competitive industries.
Group Communications Manager
EveryMatrix
Apr 2020 – Dec 2022
Sliema, Malta
Successfully transitioned from the role of PR & Media Coordinator to Group Communications Manager, relocating to Malta in the process. Took charge of communication initiatives, maintaining brand coherence, overseeing online advertising endeavors, and playing a pivotal role in the launch of new campaigns. Key Responsibilities: • Develop and implement comprehensive communication strategies to support the organization's objectives and enhance its reputation. • Oversee the creation and dissemination of internal and external communications, ensuring alignment with brand messaging and values. • Manage media relations, including handling inquiries, cultivating relationships with journalists, and securing positive coverage. • Lead crisis communication efforts, developing protocols and responses to mitigate potential reputational risks. • Collaborate cross-functionally with various departments to ensure consistency in messaging and alignment with organizational goals. • Provide guidance and support to other team members, allocating resources as needed and getting projects across the finish line. Skills Developed: • B2B Marketing: Developed and executed marketing strategies targeting business-to-business clients. • Group Communication: Orchestrated communication efforts across multiple teams and departments within the organization. • Media Relations: Cultivated relationships with media outlets to secure coverage and enhance brand visibility. • Online Advertising: Monitored and optimized online advertising campaigns to drive engagement and conversions. • Crisis Communications: Effectively managed and mitigated crises through strategic communication and response tactics. • Brand Development: Played a role in shaping and evolving the company's brand identity and reputation.
PR & Media Coordinator
EveryMatrix Ltd
Nov 2018 – Mar 2020
Bucharest, Romania
As the PR & Media Coordinator, I played a pivotal role in enhancing the company's Share of Voice through strategic media relations and PR efforts. Brands include EveryMatrix corporate brand, OddsMatrix, PartnerMatrix, MoneyMatrix, CasinoEngine, Spearhead Studios, Armadillo Studios, and others. Key Responsibilities: • Spearheaded strategic media relations and PR initiatives to elevate the company's Share of Voice. • Crafted compelling copy and messaging to effectively communicate the brand's narrative across various channels. • Managed social media platforms to foster engagement and enhance the brand's online presence. • Cultivated relationships with media outlets to secure coverage and maximize brand visibility. Skills Developed: • Public Relations: Strategically engaged with media outlets and stakeholders to promote the company's agenda and enhance its reputation. • Copywriting: Crafted persuasive and engaging content tailored to diverse audiences and platforms. • Social Media Management: Developed and implemented social media strategies to increase brand awareness and engagement. • Media Relations: Built and nurtured relationships with journalists and media professionals to secure coverage and enhance brand visibility.
PR Specialist
Secom Romania
May 2017 – Nov 2018
Bucharest, Romania
In my role as a PR Specialist at Secom Healthcare, I developed and refined my skills in strategic communication, influencer marketing, social media management, event planning, and creative problem-solving, contributing to the growth and success of several brands within the dietary supplements and beauty care niche. Brands include Solaray, Jarrow Formulas, Nature's Way, Andalou Naturals, ChildLife® Essentials, Tealia, and other imported brands. Key Responsibilities: • Managed a range of PR projects, ensuring they aligned with company goals and brand identity. • Injected creativity into day-to-day tasks, revitalizing PR efforts and campaigns. • Nurtured the brand's online presence through thoughtful use of social media, influencer collaborations, and engaging content. • Coordinated successful local events to boost brand awareness and community involvement. • Provided support to brand managers, assisting in the execution of marketing strategies and initiatives. Skills Developed: • Strategic Communications: Crafted and implemented PR strategies customized to company objectives and audience preferences. • Influencer Marketing: Utilized influencer collaborations to extend brand influence and credibility. • Social Media Management: Produced compelling content and oversaw social media channels to augment brand visibility and interaction. • Event Management: Organized and executed local events, managing logistics to amplify brand exposure. • Creative Problem Solving: Employed inventive approaches to address hurdles and enhance the effectiveness of PR initiatives.
Content Marketing & Digital PR Specialist
Vertify
May 2016 – May 2017
Bucharest, Romania
In my role at Vertify, I helped global clients succeed online, crafted top-notch content, and refined my skills in SEO, project management, and digital marketing. Key Responsibilities: • Assisted a diverse range of global clients in achieving first-page Google rankings, significantly increasing their organic traffic and sales conversions. • Developed and implemented high-quality, 10x content strategies, guided by an experienced and top-tier team. • Managed various content projects, ensuring timely delivery and alignment with client goals. • Executed digital PR campaigns to enhance brand visibility and authority. • Leveraged inbound marketing techniques to attract, engage, and convert target audiences. Skills Developed: • Search Engine Optimization (SEO): Mastered techniques to improve search rankings and organic traffic. • Content Marketing: Created compelling, high-impact content that resonates with audiences and drives engagement. • Project Management: Coordinated multiple projects efficiently, meeting deadlines and maintaining quality standards. • Digital PR: Built and maintained relationships with media outlets to boost clients' online presence. • Inbound Marketing: Utilized strategies to attract potential customers through valuable content and experiences.
Marketing Intern
Henkel
Nov 2015 – Apr 2016
București, România
6-month Internship in Fast-Moving Consumer Goods (FMCG) Beauty Division (Schwarzkopf®, FA, Syoss & other brands) My internship at Henkel was an invaluable experience that provided practical insights into diverse marketing strategies. I developed skills in social media management, trade marketing, and brand development while actively contributing to campaigns and analyzing their impact. This role allowed me to apply theoretical knowledge in a real-world setting and gain a deeper understanding of the marketing landscape. Key Responsibilities: • Assisted in planning, creating, and scheduling content across various social media platforms to increase brand awareness and engagement. • Supported trade marketing activities, including the development and execution of promotional campaigns to drive sales and market penetration. • Contributed to brand management tasks, including market research, competitive analysis, and the development of marketing materials. • Provided general support to the marketing team, including organizing events, coordinating with vendors, and managing marketing collateral. • Compiled and analyzed marketing data to measure the effectiveness of campaigns and provide actionable insights to the team. Skills Developed: • Social Media: Hands-on experience in social media strategy, content creation, and analytics. • Trade Marketing: Fundamentals of trade marketing and execution of successful promotional campaigns. • Brand Management: Skills in brand positioning, market analysis, and strategic planning. • Marketing Support: Strong organizational and multitasking abilities supporting various marketing initiatives. • Reporting: Analytical skills in interpreting data and generating reports to evaluate marketing performance.
Education
CIM | The Chartered Institute of Marketing
Marketing & Digital Strategy, Marketing
Jan 2020 – Jan 2021
National School of Political and Administrative Studies
Bachelor's Degree, Communication and Public Relations
Jan 2014 – Jan 2017