Hamza Afifi

About

iGaming PR & Communications Leader | International Events, Sponsorships & Strategic Partnerships

With nearly a decade of experience in the iGaming industry, I've built my career around public relations, brand development, international events and strategic partnerships. My journey began at SiGMA, where I developed a strong international network while working in commercial leadership and sponsorships. I later moved into senior PR and communications roles with Soft2Bet and Brain Rocket, before working with FashionTV Gaming Group on international brand positioning and PR strategy. Alongside my corporate experience, I founded HAMEvent, a PR and events business supporting iGaming brands with media relations, industry exhibitions, brand activations, merchandise and VIP experiences. Throughout my career, I've had the opportunity to work closely with operators, software providers, affiliates, media partners and industry executives across international markets. After exploring opportunities in other sectors, I'm now looking to return to iGaming in a senior leadership role where I can contribute my industry knowledge, relationships and experience. **Areas of expertise:** • Public Relations & Corporate Communications • International Events & Exhibitions • B2B Marketing & Brand Positioning • Sponsorships & Strategic Partnerships • Media Relations & Executive Visibility • Business Development & Industry Networking Currently based in Lisbon, Portugal, I'm open to remote international opportunities and Lisbon-based positions, with availability for international travel. Always happy to reconnect with industry colleagues and explore meaningful opportunities.

Nothing to show here yet.

1. PR Director

   Brainrocket

   Mar 2021 – Oct 2022

   Cyprus

   Managed PR and corporate communications activities within the international iGaming sector, supporting brand awareness, media engagement and strategic positioning. Key areas of responsibility: Developing PR campaigns and communication strategies across international markets. Managing relationships with iGaming media, publishers and industry stakeholders. Coordinating executive interviews, announcements and thought leadership initiatives. Supporting international exhibitions, networking events and brand activations. Collaborating with internal marketing and commercial teams to align communications with business objectives.

2. PR director

   Soft2Bet

   Mar 2021 – Oct 2022

   Cyprus

   Led public relations and corporate communications initiatives for an international iGaming technology provider, focusing on brand positioning, media visibility and industry relationships. Key responsibilities included: - Developing and executing international PR and communications strategies. - Building relationships with leading iGaming publications, journalists and media partners. - Managing company announcements, press releases, interviews and executive communications. - Supporting brand visibility at major international exhibitions, including SiGMA, ICE and SBC. - Coordinating PR initiatives with marketing, sales and business development teams. - Strengthening the company's reputation and positioning within the global B2B iGaming industry.

3. head of sales SiGMA

   SiGMA

   Jan 2020 – Feb 2021

   Malta

   Held a commercial leadership position at SiGMA, one of the leading international events and conference organizations in the iGaming industry. Key responsibilities included: Developing commercial relationships with international gaming operators, software providers, affiliates and industry suppliers. Managing sponsorship sales, exhibition packages and strategic partnerships. Working directly with senior executives, founders and decision-makers across the global iGaming ecosystem. Supporting the commercial growth of international conferences and exhibitions. Identifying new business opportunities and developing long-term client relationships. Building an extensive international network across the gaming, technology and events industries.

No education added yet.