Fabrizio Veltre Stolfi
Strategic Operations Leader | Growth Driver | Speaker | Passionate about iGaming, Leadership, Innovation & Business Growth
About
Strategic Operations Leader | Growth Driver | Speaker | Passionate about iGaming, Leadership, Innovation & Business Growth
Results-driven iGaming leader with extensive experience across gaming operations, strategy, product, marketing, and international market expansion. With a career spanning both B2B and B2C environments, my experience combines strategic thinking with hands-on operational leadership. I’ve led gaming operations, developed content and product strategies, supported commercial partnerships, and driven market launches across multiple jurisdictions, with a strong focus on localisation, regulatory readiness, operational performance, and customer experience. My career has included roles such as Senior Operations Manager, Head of Gaming Operations – Italy, Games Strategy Manager, Content & Casino Lobby Manager, Casino Coordinator, and CRM Coordinator. This progression has provided me with a broad understanding of the iGaming ecosystem and the ability to connect commercial objectives with product, operations, marketing, compliance, and technology. MBA-qualified with an international background, my expertise lies in strategic execution, cross-functional leadership, operational optimisation, and data-driven decision-making. I’m particularly passionate about building scalable operations, developing high-performing teams, driving sustainable growth, and creating engaging player experiences. Alongside my professional career, I’m an active industry speaker, contributing to conversations around gaming strategy, operations, innovation, and leadership while exchanging perspectives with professionals shaping the future of the iGaming industry.
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Work experience
Senior Operations Manager
711 Group
Apr 2026 – Sep 2026
Malta
• Led gaming operations within an MGA-licensed environment, covering operational performance, regulatory compliance and system integrity. • Led operational preparation for market launches across MGA markets, including Finland, New Zealand, Ireland and Malta, coordinating localisation, regulatory readiness, gaming content, supplier setup and cross-functional launch requirements. • Supported commercial negotiations with third-party game suppliers, contributing to contract discussions, commercial terms and the development of strategic supplier partnerships. • Defined and executed content and gaming operations strategy for MGA-regulated offerings and oversaw daily B2C gaming operations. • Collaborated with Compliance, Legal, MLRO, Responsible Gaming and Data Protection to maintain strong governance.
Head of Gaming Operations - Italy
Evoke
Aug 2024 – Apr 2026
Malta
• Responsible for the content operations and strategy of all WH/888 group products (Casino, Live Casino, Bingo, Poker) in the Italian market. • Defining strategy and lead its implementation to hit KPIs. • Lead and develop the Casino team to support and deliver the Casino and company's long term strategy. • Driving force behind all casino marketing activities – player acquisition, player retention and cross-sell from sportsbook. • Partner with Marketing to develop and execute Casino campaigns, roadmaps and player communication including campaign briefing, defining customer segments, brainstorming with copy-writers and designers, signing off assets and marketing materials. • Assist in managing the promotional and bonus budget working closely with CRM team. • Assist in evaluating campaigns to improve efficiency and ROI. • Partner with Product and IT departments to deliver the casino product roadmap. • Understanding of technology flows, integrations and setups. • Keep up-to-date with market and industry knowledge and ensure all games offerings and relationships with suppliers are compliant with all relevant regulations. • Regular communication and reporting of performances against KPIs. • Work closely with the Business Intelligence function to set up the necessary tracking mechanisms to analyse and report on business performance. • Work closely and further build relationships with our existing content providers to ensure an consistently improving player experience. • Seek out new providers and orchestrate the integration of those products into our Casino Platform. • Champion collaborative ways of working within and across teams and departments, and an ambassador for Operational Excellence within the Casino function. • Hold key responsibility for commercials and contract management with all suppliers. • Respond and resolve incidents on game query escalations that need the input of a game expert.
Games Strategy Manager
Games Global
Jun 2023 – Aug 2024
Malta
- Responsible for contributing to and delivering the Games Strategy plan for the next 12 months - Using games knowledge, research and relationship skills to help penetrate games studios and influence future roadmaps. - Identify opportunities with games and verticals, and act on these opportunities to maximize revenues. - Responsible for providing options on the optimal content delivery strategy. This could include engaging 3rd party studios to undertake delivery, working with external partners on investment options, or utilizing in-house studios where appropriate. - Have key input into the company strategy within the Netherlands, Germany, Greece, Italy and other European markets. - Work with games development studios, internal stakeholders and operators to execute on strategy. - Assist in determining the market requirements and opportunities for branded content across product verticals. - Research and deliver recommendations around game mechanics and innovation and deliver these recommendations to Management Level and C-Level. - Work with the legal team and studios to help patent innovative features, and deliver these features to the marketplace. - Identify external game features that could be worth licensing and deliver a strategy to grow revenue around feature licensing. - Understand and map the games landscape, be close to the market. - Identify and track competitor performance, plans and directions as well as understand existing customer content priorities, frustrations and plans. - Based on empirical evidence gathered via research, collaborate with the other members of the Games Strategy Team and other stakeholders to drive the successful development of future content. - Communicate on key industry events and other supplier content as part of an initiative to educate internal staff on competitors within the gaming industry. - Lead Adhoc Games projects as part of the Games Strategy team
Content and Casino Lobby Manager - Asian Markets
Dafabet
Jul 2022 – Jun 2023
Malta
• Taking full ownership of the front-end lobbies (homepages) for all designated territories of Dafabet brand • Managing a team of 4 Product Marketing Executives to ensure conversion opportunities within content are maximized • Employing analytics, vendor relations and knowledge of the gaming industry to optimize all Dafabet lobbies, with an aim to offer players the best experience and ultimately drive engagement and overall value • Working closely with the Product team to align on key content releases, the campaign team to assist in their effort to improve player KPIs by suggesting the right games per territory, as well as the Operations team to ensure that all assets are correct and scheduled • Working with the Commercial team to find new opportunities in terms of new Casinos, partners, or new Game providers • Developing ideas for product improvements that will help to keep users engaged with Casino and Game products • Giving direction to Editorial teams on which content should be promoted on the websites to maximize revenues • Contributing to performance analysis, data reporting and budgeting • Refreshing the general game lobby design and presentation including optimization of game tiles • Refreshing the game filters and themes that players use to choose games • Coordinating with the product and games team on future releases and their alignment with the promotions plan
Casino Coordinator - Starcasino.it
Betsson
May 2021 – Jul 2022
Malta
• Planning the Product Strategy to ensure the best gaming experience to the players • Define top-line Casino Strategy in relation to game positioning and visibility based on market performance, preferences and game categorization • Monitoring and analysis of competitors and using knowledge gained to ensure competitiveness • Liaise with existing game providers and with new potential game suppliers on existing or new agreements and constant improvement of games offer • Own, manage and maintain the Casino game portfolio • Analyse game performance for the new released vs existing games • Be up-to-date with regulatory requirements on games, game features and platform restrictions • Managing certifications for new games and re-certifications for the games already released to maintain state of compliance with Regulatory requirements • Managing new (Gaming and Payment) providers integrations and following up the process including compliance requirements • Establish and maintain an excellent relationship with providers to ensure the best games and features offering and dealing for promotional budget or discounts • Manage lobbies and game positioning making sure all the games are in the right place according to their features, planned promotions and reflecting the strategy • Constantly check for new providers availability within the market, screen the game offer to detect new potential addition to the offering • Propose and assist with engaging and innovative campaigns by providing information on popular games, features and availability to the CRM team • Execute any other ad hoc Casino related tasks to ensure the best gaming experience for our players • Planning the release game roadmap to optimize the brand's offer, value and performance • Manage the ADM (Regulator) Reserved Area to open new certification processess and follow up the update status • Deal with the provider test labs and to follow up on our certification process within a reasonable time
CRM Coordinator
Codere
Aug 2020 – May 2021
Malta
• Maximize marketing and monetization opportunities within the product. • Administer and execute CRM activity on the website and app. • Manage the on-site banners, promotion pages and associated materials. • Implement and optimize the CRM Journeys and Ad-Hoc campaigns • Utilising different communication channels to provide the best experience for customers, namely E-Mail, SMS and Push Notifications. • Run A/B Tests to help improve CRM strategy • Test new tools • Work with different teams within the company to improve our product and customer experience. • Create and optimize HTML templates
Education
Università degli Studi di Urbino 'Carlo Bo'
MBA, Corporate Marketing & Communications
Nov 2009 – Apr 2012
Market Research, International Marketing, English language
Università degli studi di Napoli "Suor Orsola Benincasa"
BSc, Communications Management
Nov 2005 – Apr 2009
Journalism, Event management, Media