Daniel Garragher
iGaming Consultant at iGaming partners
About
iGaming Consultant at iGaming partners
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Work experience
Head of Growth Marketing
GAMING1
Jun 2023 – Apr 2026
Malta
Multi-brand iGaming operator active in regulated European markets. Owned acquisition strategy, CRM, campaign planning, affiliate growth and performance reporting across casino and sportsbook products. • Reworked the acquisition model around channel quality, cohort value and market-level profitability rather than raw FTD volume. • Introduced lifecycle journeys for registration, first deposit, early retention, reactivation and VIP communication. • Built weekly performance routines across marketing, BI, product, compliance and payments teams. • Improved fictional paid and affiliate campaign efficiency through clearer offer testing, landing-page structure and audience segmentation. • Developed brand and campaign guardrails to keep promotions aligned with compliance and responsible gambling requirements.
Product Marketing Lead
Betcris
Feb 2021 – Feb 2023
B2B casino operator. Translated platform capabilities, payment integrations, CRM tooling and content aggregation into operator-facing product narratives and launch materials. • Created go-to-market messaging for a simulated modular casino platform aimed at emerging operators and regional challenger brands. • Produced sales decks, product pages, comparison content, demo scripts and use-case material for commercial teams. • Mapped buyer needs across operators, affiliates, payment providers and game studios to sharpen positioning. • Supported launches in the Europe, Nordics and Latin America with market-specific value propositions.
Affiliate Marketing Manager
Blexr
Aug 2019 – Feb 2021
Malta
affiliate and media network focused on casino comparison, reviews and sportsbook traffic. Managed operator relationships, content performance and affiliate deal structures. • Optimised review and comparison pages around search intent, conversion signals and operator differentiation. • Negotiated simulated CPA, hybrid and revenue-share deals with operator partners. • Built reporting around traffic quality, conversion rate, player value and partner performance. • Worked with content writers to convert generic operator reviews into clearer, more useful player and market guides
CRM & Campaign Specialist
Bitsler
Nov 2017 – Aug 2019
London Area, United Kingdom
Online casino brand in early scale-up phase. Supported campaign execution, segmentation, email/SMS journeys, bonus communication and player engagement reporting. • Built segmented campaign calendars for new players, active players, lapsed players and high-value cohorts. • Improved campaign QA and approval workflows between marketing, compliance and customer support. • Tested onboarding messages, promotional mechanics and content formats across email and onsite placements. • Created recurring dashboards for retention, deposit behaviour, bonus uptake and campaign performance.
Education
Lund University School of Economics and Management
Master's Degree, Business/Commerce, General
Sep 2015 – Jun 2017
Uppsala University
Bachelor's Degree, Business Administration and Management, General
Sep 2012 – Jun 2015