Charlene Andersson
Head of Partnerships at IGambling.com
Profile info
- Lissabonområdet
- Joined October 2026
- 1 badge earned
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About
Head of Partnerships at IGambling.com
Good people, good conversations and good deals. That’s usually where the fun starts. :) I’ve spent 7+ years in iGaming, working across sales, affiliate marketing, CRM, VIP and partnerships. Partnerships and sales are definitely my thing, but I’ve never been someone who likes being put in one box. I like figuring things out, being creative, and making things happen. I’m good with people, love a bit of negotiation, and I’m just as happy talking business as I am getting stuck into the details behind it. For me, the best partnerships come down to trust, good communication and actually liking the people you work with. Still curious. Still learning. Always up for the next interesting thing. 😏
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Work experience
Head of Partnerships
IGambling.com
Jun 2026 – Present
Lissabon, Portugal
https://iGambling.com/ I am responsible for building and managing strategic PPC affiliate partnerships across regulated iGaming markets, focusing on partner acquisition, commercial negotiations, deal structuring, and long-term growth.
Business Development Manager
Betsoft Gaming
Jan 2026 – May 2026
Driving new business opportunities within the global iGaming industry, focusing on establishing partnerships with online casino operators across multiple markets. Responsible for identifying and onboarding new operators, negotiating commercial agreements, and expanding Betsoft’s network of partners worldwide.
Sales Manager
Game Lounge Group
Feb 2021 – Jan 2026
Marbella, Andalusien, Spanien
We are one of the biggest leading Affiliate Networks out there, we offer casino SEO sites in over 25 countries and we also offer other services such as Slottracker.com and Betting.com With successful websites across the world - Europe, The Nordics, Latin America, Asia, US etc we keep growing bigger all over the world. www.gamelounge.com
Customer Relationship Management Coordinator
Genesis Global Limited
Jul 2020 – Jan 2021
Malta
Planning and delivering CRM strategies across the organization with a view to retain existing customers, increase brand loyalty and expand the company brand. Working closely together with the Casino Product team to ensure all content is accurate, clear and compelling. Identifying customer touch points and ensuring the right actions and communications are implemented. Worked through Email, SMS, Inbox and Push messages
Vip Specialist
Genesis Global Limited
Nov 2019 – Jul 2020
I deliver high service standards. I offer an enhanced, proactive approach by responding to and initiating contact with players via phone and email in order to increase their lifetime value. Answering VIP customers queries regarding financial transactions, gaming activity and general information queries to provide a one stop contact point. Building strong customer knowledge and uses that to tailor promotions and offers for our most valuable players. Proactively contacting our players to inform them about new promotions, to reactivate and to build stronger relationships.
Customer Support Agent
ComeOn!
Oct 2018 – Nov 2019
Malta
Most of the job entailed handling incoming chats and emails, assisting our customers with great service in regards to financial, functional and technical issues, whilst identifying and assessing customers needs to achieve the best satisfaction possible. Build a strong customer knowledge and used that to tailor promotions fitted perfectly for the customer.
Education
Bernadottegymnasiet
Gymnasieexamen, SOCIAL SCIENCES
Jan 2009 – Jan 2012
Skills
- Partnerledning
- Affärsutveckling
- Försäljning
- Försäljningshantering
- Återförsäljning
- Kundtjänst
- Online Gambling
- Problemlösning