Brendon Spiteri

About

Head of Commercial at Routy l Affiliate Marketing l iGaming l Business Development l Traffic Acquisition & Monetization l Public Speaker

I am an experienced digital marketer with 7 years of expertise in the iGaming industry, specializing in affiliate marketing. Passionate about digital marketing, I have continuously advanced my knowledge through formal education, earning two diplomas in Digital Marketing. I am deeply committed to self-development, always seeking new opportunities to expand my skill set and stay ahead of industry trends. My approach is data-driven and commercially focused, allowing me to deliver measurable results while driving growth. I value collaboration, both with colleagues and external partners, and I have built a strong network within the affiliate and iGaming sectors. Over the years, I have contributed to numerous industry interviews and panels, further solidifying my position as an active and engaged member of the community. With a blend of passion, expertise, and a forward-thinking mindset, I am dedicated to achieving excellence in all my endeavors and continuously creating value for the teams and partners I work with.

1. Head of Commercial

   Routy

   Sep 2025 – Present

   · Build and manage a pipeline of qualified leads through outbound outreach, networking, and industry events. · Deliver sales presentations and product demos, addressing client needs and positioning Routy’s value proposition. · Negotiate and close contracts with new clients, ensuring commercial terms align with company strategy. · Manage the onboarding process for new clients in collaboration with the support team. · Maintain strong client relationships to support renewals and referrals. · Represent Routy at industry events and conferences, generating awareness and business opportunities. · Develop sales processes, reporting, and KPIs to track performance and scalability. · Provide structured market and competitor feedback to inform Routy’s product roadmap and positioning

2. Head of Partnerships

   AffiliationSPACE

   Feb 2025 – Aug 2025

   > Identify and Recruit New Traffic Publishers: Proacctively source and onbaord high-quality traffic publishers with expertise in PPC,social media advertising, and SEO to grow the Affiliation Network >Publisher Relationship Management: Build and Maintain Relationship with publishers to ensure successful onboarding, performance alignment, and long-term collaboration. > Performance Monitoring and Optimization: Collaborate with publishers to analyze campaign performance and maximize traffic quality and ROI >Strategic Partnerships: Develop Partnerships with key players in traffic channels, such as ad networks and SEO agencies, to support publishers recruitment and traffic scalability

3. Affiliate Relationship Manager

   SBC

   Jan 2024 – Feb 2025

   • Build and maintain the best possible relationships with your key affiliate accounts with the aim for SBC to maximize the value of those relationships across our events, conferences, media and advisory business • Build and maintain detailed profiles for each affiliate account in the CRM System, with knowledge of the key contacts in all functions (C-level, betting, casino, payments, marketing, tech/product, etc.) that are transparent and easy to understand for other team members • Consistently utilize the company CRM system keeping up-to-date information and records of affiliate contacts and communications • Work with these affiliate relationships to ensure strong participation and attendance at all the relevant SBC events • Work with the Conference Team to identify potential and relevant speakers among your key affiliate accounts, and assist with input into conference agendas • Work with the Marketing Team to ensure that affiliate attendee lists can be published on event websites to better market SBC events • Work with the Sales Team around initiatives such as matchmaking with suppliers/sponsors and commercial strategies to sell to operators and affiliates interested in SBC’s products and services • Work with the events and customer success teams to encourage your affiliate accounts to nominate themselves for SBC Awards • Work with SBC Media journalists and editors to identify opportunities to engage key affiliate accounts in media coverage, with an eye to providing value to the affiliates while generating compelling editorial content • Ensure key affiliate accounts have a great experience at events and gather feedback following an event which needs to be captured and communicated effectively • Listen for and identify affiliate needs that may be met by SBC Advisory Partners and make introductions to generate new business

4. Affiliate Account Manager (Key Accounts and Onboarding)

   Media Panthers

   Mar 2022 – Jan 2024

   •Manage affiliate and key partner relationships and deliver recruitment and revenue targets. •Introduce innovative promotions to incentivize affiliates and drive customer acquisition. •Manage commercial agreements,commission models short and long term. •Be close to the numbers with a clear understanding of costs and ROI-lead and develop management reporting to promote affiliates within the business. •Identify new opportunities within the market and act quickly to agree deals. •Analyze the competitor landscape and utilize best practice to develop the affiliate program •Document affiliate growth strategy and regularly attend senior management meetings to present on targets and progress •Produce and manage elaborate online campaigns for the affiliate program. Side Projects - •Events Management & Coordination (SIGMA, Conversion Club) •Project Management within Affiliate & Acquisition Operations •Acquisition Data Analytics & Presenting high level of Excel sheet Data for Campaign Performance and to determine LTV, CPA & ROI of acquired clients. •Content Creator Program - Built and maintained Content Creator program by acquiring and maintaining Content Creators to drive traffic to our brands (Twitch, Youtube, Telegram & Instagram)

5. Safer Gambling Operations Analyst

   Paddy Power Betfair

   Apr 2021 – Feb 2022

   •Risk reviewing customer accounts that trigger RG reports/metrics •Contacting customers via phone to conduct Responsible Gambling Interactions (RGIs) •Completing follow up process to ensure RGI's are complete within RG operations and our wider stakeholders •Managing escalations from Customer Support/Priority teams •Other BAU daily RG operations tasks

6. Relationship Management Customer Service Agent (VIP Management)

   Paddy Power Betfair

   Jul 2019 – Apr 2021

   • Answering inbound customer Calls, Chats & Emails, putting Responsible Gambling at the heart of everything we do • Ensuring all customers receive the highest level of customer service within the industry. • Managing (Working) large orders on behalf of customers into the exchange • Data processing, analysis and report creation. • On occasion you may be required to host customers and represent the company at hospitality events. • Working closely with Head of Operations, relationship managers and Premium accounts. • Build and maintain customer relationships, identifying trends & methods to improve the product. • Provide BDP/Api support to software vendors and affiliates. • Understanding Premium / MSA clients requirements • Respond promptly and effectively to incoming customer enquiries through various channels • Build & develop customer relationships • Feedback on recurring customer issues to relevant internal departments. • Contribute towards successful achievement of customer service KPI's as well as your own individual productivity, and agent satisfaction targets. • Achieve a high level of first-time resolution for all customer contacts.

7. Lead Customer Service Agent

   Paddy Power Betfair

   Feb 2018 – Jul 2019

   Santa venera

   Responsibilities: * In/outbound Chat/Telephone/Email based Customer Support, Sales and Service – Highly Target driven role at the highest service level within the I-gaming industry. *First line of contact for online players, maintaining Service Level Agreement, ensuring Player satisfaction, handling of all general enquiries, troubleshooting experts, providing technical support, first contact resolution. *Focusing on pro-active conversion, up-sales, cross sales, product pitching and retention of players. *Performing towards set Market targets / KPIs with performance results at the forefront. *Core Tasks & Responsibilities Work in strict accordance to set Sales targets and KPIs and maintain departmental & company SLA’s. *Determine accurate product needs in order to up-sell and cross-sell. *Provide market feedback and market native opinions. *Adopt, Maintain and promote the Company Values without exception. *Interpersonal Skills & Personal Capabilities *Ability to work efficiently in fast paced environment to meet targets / KPIs. *Ability to multi-task (handling of multiple chats concurrently). *Be accomplished typists (minimum 35 words per minute). *Strong communicator as well as capable problem-solver. *Organized, detail oriented, professional, courteous and self-motivated. *Confident, knowledgeable and expertise in our products and the I-gaming industry. *Comfortable working with figures and strong understanding of Mathematics. *Handles customer’s queries in the best interest of both the company and the customer. *Sales driven mind-set & approach to role and self-motivated when working towards reaching targets. *Responsible, able to work unsupervised. *Team Player. *Adaptable (to a dynamic environment), initiative, and work well under pressure.

1. ICE Malta

   Professional Digital Marketing Diploma, Marketing

   Mar 2022 – Jul 2022