Andy Jacukowicz

About

Founder @ AUTOMATEORDIE

Andy Jacukowicz is the founder of AutomateOrDie.AI. Nine years in marketing and iGaming — from executing campaigns to running entire departments at Betsson Group — taught him one thing: most companies waste their people's potential on processes that should have been automated long ago. He saw it at every level — teams burning time on repetitive work instead of doing what actually requires thinking. He implemented new organizational structures, changed companies' tech stacks, and built processes from scratch where others saw only status quo — always with one goal: eliminate what doesn't work and deliver measurable results. AutomateOrDie.AI is the natural consequence of that experience — no theory, no promises, just concrete solutions that give people back their time and companies their money.

1. Founder

   AutomateOrDie.AI

   Apr 2026 – Present

   Malta

2. (Acting) Head of Acquisition

   Betsson Group

   Mar 2024 – Oct 2024

   Malta

   Developing and executing an integrated marketing strategy across multiple channels to hit NDC targets, using data-driven insights to optimize campaigns Overseeing the 360 budget plan across all departments — allocation efficiency and ROI on marketing spend Defining soft and final conversions; using analytics to track campaign effectiveness and make data-driven adjustments Conducting regular meetings with market managers to identify opportunities and translate business objectives into strategy Regularly updating stakeholders on team achievements, strategic initiatives, and upcoming projects Maintaining connections with the central marketing team, facilitating knowledge-sharing sessions Designing and implementing personal development plans for team members, setting quarterly objectives Creating business cases for new positions and leading recruitment Identifying and implementing improvements across all marketing channels Overseeing marketing tracking tickets and QA processes Leading initiatives to streamline internal reporting and interdepartmental collaboration

3. Digital Marketing Manager

   Betsson Group

   Oct 2023 – Mar 2024

   Malta

   In charge of Programmatic, Direct Media, Social Media & Marketing Technology at Betsson Zecure Managing the team — establishing structures, processes, training, individual growth plans Managing marketing budgets, ensuring optimal allocation and resource utilization Building the marketing strategy for Programmatic, Direct & Social Media campaigns — goals and execution plans Ensuring campaigns consistently meet and exceed KPIs Sharing campaign results & insights with the wider team Collaborating cross-functionally with Design & Content, Product, PPC, Affiliates, CRM, SEO, and VIP teams Owner of AdTech tools at Zecure (Adform, Bannerflow, Meta, Snapchat, DMP, and more) Project owner for marketing analytics projects: GTM, GA4, PowerBI dashboards Owner of the segmentation & personalization project Owner of the in-house-built cookieless display multi-touch attribution tool Staying current with Marketing & MarTech trends via courses and PGM/MarTech summits

4. Advertising Technology Lead

   Betsson Group

   Apr 2023 – Oct 2023

   Malta

   Team management (recruitment, task management, training, team strategy & vision, performance reviews) Managing the tracking implementation project across all marketing channels for Zecure's main brands, aligning marketing, product, and compliance teams; conducting QA sessions Leading the implementation and configuration of the OneTrust plugin — GDPR compliance Successful migration from Universal Analytics to GA4 Managing dashboard development for digital marketing channels using PowerBI and DataStudio Managing the Programmatic Dashboard development with cookieless data — in-depth performance insights from multi-DSP programmatic campaigns Leading the 1st-party audience automation project for PGM — automation between Customer Database and Adform DMP Conducting regular update meetings with key stakeholders (Market Owners, Product Owners, Marketing Team)

5. Programmatic Manager

   Betsson Group

   Jul 2021 – Apr 2023

   Malta

   Leading the Programmatic Team (recruitment, training, task management, performance reviews) Managing all programmatic campaigns for Zecure's brands, including planning, budget allocation, campaign setup and performance reporting, providing strategic insights and recommendations Monitoring and evaluating in-house programmatic campaigns, ensuring campaigns meet objectives Overseeing agencies responsible for running programmatic campaigns Setting up direct deals with local publishers Implementation of the new PGM infrastructure, streamlining campaign management processes Staying on top of industry trends, emerging technologies, and programmatic platforms

6. Programmatic Specialist

   Catena Media

   Aug 2020 – Apr 2021

   Lodz, Poland

7. Programmatic Specialist

   Bluerank

   Jul 2018 – Jul 2020

   Lodz, Poland

8. SEM Specialist

   PTAK S.A.

   Jul 2016 – Jul 2018

   Lodz, Poland

9. Digital Marketing Specialist

   Liki Mobile Solutions

   Jul 2015 – Jul 2016

   Lodz, Poland

No education added yet.