Andreas Tiemann

About

iGaming Affiliate & Partnerships Consultant

Senior Affiliate Manager & independent iGaming Affiliate and Partnerships Consultant with 13+ years of industry experience, including 8+ years specialising in affiliate marketing, business development and strategic partnerships. I help iGaming operators develop, optimise and scale affiliate programmes, establish high-value partnerships and drive sustainable player acquisition across international markets. My expertise combines hands-on affiliate management, team leadership and commercial strategy across casino, sportsbook and crypto iGaming, with a strong focus on DACH markets and experience across Europe, LATAM, North America and Asia. CORE EXPERTISE • Affiliate Programme Development & Optimisation • Affiliate Acquisition & Strategic Partnerships • Business Development & Market Expansion • CPA, Revenue Share, Hybrid & Flat Fee Negotiations • Performance Marketing, Tracking & Analytics • Team Leadership & Operational Scaling • DACH Markets, Casino, Sportsbook & Crypto iGaming KEY ACHIEVEMENTS • Gamdom: Restructured affiliate operations, led a team of five affiliate managers and improved tracking accuracy by 25%. • LeoVegas: Increased affiliate partner revenue by 20% through targeted optimisation strategies. • Twin: Secured strategic affiliate placements generating 55% ROI and 25% higher player lifetime value (LTV). INDEPENDENT CONSULTING Since 2022, I have operated AT Consultancy Service, providing affiliate management, business development and strategic consulting services. Clients include Gamdom, Boxbet, ArcaneBet and Find.co, with projects covering affiliate programme development, partner acquisition, commercial negotiations and DACH SEO localisation. Open to long-term consulting projects, strategic partnerships and senior-level opportunities in Affiliate Management, Business Development and iGaming Partnerships. Let's connect and explore opportunities for sustainable growth.

Nothing to show here yet.

1. iGaming Affiliate & Partnerships Consultant

   AT Consultancy Service

   Apr 2026 – Present

   Malta

   Independent iGaming affiliate and partnerships consultant specialising in affiliate programme development, commercial partnerships and international market expansion. Since April 2022, I've supported iGaming operators and digital businesses through independent client engagements across Europe, LATAM, North America and Asia. • Build and optimise affiliate programmes, partner acquisition strategies and commercial operations. • Negotiate CPA, Revenue Share, Hybrid and Flat Fee agreements with affiliates, content partners, streamers and influencers. • Improve affiliate performance through data-driven optimisation, reporting and scalable operational processes. Selected client engagements: Gamdom.com, Boxbet.io, Find.co and ArcaneBet.com.

2. Senior Affiliate Manager (B2B/Freelancer)

   Boxbet.io

   Jan 2026 – Oct 2026

   Malta (Remote)

   Managed international affiliate acquisition and partnerships, supporting multi-market growth and commercial performance. • Recruited and negotiated with global affiliate partners. • Developed market-specific acquisition strategies and optimised CPA, Revenue Share and Hybrid commission structures. • Monitored and improved affiliate campaign performance, partner engagement and acquisition efficiency.

3. German SEO Localisation Writer (B2B/Freelancer)

   Find.co

   May 2024 – Dec 2025

   Malta (Remote)

   Localised iGaming and cryptocurrency content for Cryptomaniaks, Saloon and Webopedia, focusing on SEO performance and relevance for German-speaking audiences. • Conducted DACH-focused keyword research and on-page SEO optimisation. • Adapted content to German search intent, terminology and market requirements. • Improved SEO relevance by 30% through targeted localisation and content optimisation.

4. Senior Affiliate Manager (B2B/Freelancer)

   Gamdom.com

   Apr 2023 – May 2024

   Malta (Remote)

   Restructured and developed the affiliate department into a scalable, crypto-focused operation supporting international growth. • Led the restructuring of affiliate operations and managed a team of five affiliate managers. • Developed affiliate acquisition strategies and strengthened commercial partnerships, including the Bitcoin.com partnership. • Improved tracking accuracy by 25% through enhanced data flows, reporting automation and operational processes.

5. Senior Affiliate Manager (B2B/Freelancer)

   Arcanebet

   Apr 2022 – Mar 2023

   Malta (Remote)

   Built and launched the affiliate programme for ArcaneBet, part of EZY Group of Companies, supporting affiliate acquisition across European and Canadian markets. • Implemented and launched the MyAffiliates platform, establishing affiliate tracking, commission structures and programme operations. • Developed international affiliate acquisition strategies and negotiated CPA, Revenue Share and Hybrid agreements to build strategic partnerships. • Established SEO affiliate and casino review partnerships, securing initial placements and developing market-specific landing pages to support player acquisition.

6. Affiliate Manager – German Markets

   LeoVegas Group

   Mar 2021 – Mar 2022

   Malta (Onsite)

   Managed affiliate partnerships, commercial agreements and acquisition performance for the German market during a period of regulatory change. • Increased affiliate partner revenue by 20% through campaign optimisation, creative improvements and targeted promotional strategies. • Negotiated CPA, Revenue Share and Hybrid agreements, strengthening long-term commercial partnerships. • Analysed traffic quality, conversion rates and player lifetime value (LTV) to identify growth opportunities and optimise affiliate performance. • Navigated German gambling regulatory requirements (GGL) while maintaining compliant affiliate operations during market changes.

7. Affiliate & Market Manager – German Markets

   Twin Casino

   Oct 2017 – Mar 2021

   Malta (Onsite)

   Supported the development and commercial readiness of Twin's German market, with responsibility for localisation, market research and cross-functional market coordination. • Localised website content, promotions and customer communications for German-speaking players. • Supported the implementation of German payment methods and market-specific requirements. • Conducted competitor and market research to identify opportunities and market trends. • Coordinated with Product, CRM, Compliance and Customer Support on German market initiatives. Got promoted in August 2019 to the Affiliate Department in 2018, expanding my responsibilities into partner acquisition, commercial negotiations and performance-driven affiliate management. Promoted from Market Manager to Affiliate Manager in August 2018, taking responsibility for affiliate partnerships, commercial performance and player acquisition. • Developed and executed the DACH affiliate strategy, expanding into the Nordics and Ireland. • Negotiated commercial agreements, campaigns and premium placements with key partners. • Analysed partner performance across conversion, ROI and player lifetime value to identify optimisation opportunities. • Secured a premium GambleJoe.com placement delivering 55% ROI and 25% higher player LTV. • Contributed to Twin receiving Casino.org's Silver Award for Best Affiliate Back Office in 2019.

8. VIP Manager – German Markets

   Casinoroom

   Jul 2016 – Oct 2017

   Malta (Onsite)

   Managed high-value VIP players across Germany, Austria and Switzerland, focusing on relationship management, retention, engagement and long-term player value. • Managed a portfolio of high-value players across the DACH markets. • Built long-term relationships through proactive and personalised account management. • Developed tailored VIP promotions and retention initiatives based on player behaviour and value. • Supported player retention, engagement and long-term customer value. • Organised and hosted VIP experiences in Malta, including a dedicated VIP Week. • Collaborated with international teams to maintain high service standards and player experience.

9. Market Assistant/ VIP Account & Reactivation Sales Manager (DACH/INT)

   Mr Green Casino / William Hill

   Jul 2013 – Present

   Malta (Onsite)

   Managed high-value VIP and inactive player portfolios across DACH and international markets, focusing on player retention, reactivation and long-term customer value. • Achieved a 43% player reactivation rate through personalised outreach and targeted retention strategies. • Managed high-value player relationships across multiple markets, driving engagement and loyalty. • Developed tailored reactivation campaigns to reduce churn and maximise player lifetime value (LTV). • Collaborated with VIP, CRM and Customer Support teams to optimise retention and reactivation performance. Supported German market operations, localisation and customer engagement initiatives, contributing to market development and operational efficiency. • Localised website content, promotions and customer communications for German-speaking audiences. • Supported market-specific campaigns, competitor research and commercial activities. • Coordinated with Product, CRM and Customer Support teams to improve the German player experience.

1. SAE Institute Germany

   Engineer's degree, Studio Sound Engineering

   Jan 2008 – Dec 2010

   Studied Studio Sound Engineering at SAE Institute Germany (2008–2010), developing a strong foundation in audio engineering, digital production, sound design and technical problem-solving. The programme combined creative and technical disciplines, with a focus on professional audio production, recording technologies, signal processing and project management. This education strengthened my analytical thinking, attention to detail and ability to work with complex technical systems — transferable skills that have supported my professional development in the digital and iGaming industries.

• Affiliation
• Reactivation
• VIP Management
• DACH Market
• Crypto & Fiat Affiliation