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Anastasia Shvetsova avatar

Anastasia Shvetsova

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iGaming B2B Copywriter & Content Strategist

Content Strategist · AltoriKatowice, Poland

About

iGaming B2B Copywriter & Content Strategist

Recent results: grew a founder's LinkedIn from 500 to 8,000+ ICP followers and 320K+ organic impressions, generating 30+ inbound conversations a month. I've also mapped industry events and supported content strategy for an iGaming marketing team across the UK and Brazil markets. I write fluently in English and Russian, work CET hours from Poland, and I'm Top Rated Plus on Upwork. My work sits at the intersection of data and voice: LinkedIn content, thought leadership, content strategy, and data storytelling for founders and executives. That can mean building a founder's LinkedIn presence from a standing start, developing a funnel-based email content strategy from sales-call insights, preparing research for thought-leadership articles, or turning depositor and wallet data into visuals operators actually act on.

Activity

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Work experience

  1. Writer

    Slay with iGaming

    Oct 2025 – Present

    iGaming founders partner with to turn their stories into $$$ Drop me a note to learn how

  2. Copywriter

    ALTORI

    Aug 2025 – Present

    • Write and adapt long-form and short-form content for a B2B crypto analytics product • Research and draft technical, security-adjacent content, including briefing materials for a C-level presentations • Translate data (wallet and depositor analytics) into clear narrative and visual content for a non-technical executive audience, with attention to accurate framing of metrics. • Write video scripts and concepts across formats for audience engagement. Key Result: 30+ inbound leads/conversations per month generated through the content

  3. iGaming Content Writer

    Live Gaming Solutions

    Dec 2023 – Present

    • Develop written content supporting product positioning and brand voice for a B2B iGaming • Ghostwrite executive-level content for multiple CEOs, worked from source material (calls, product briefings) to keep messaging accurate and specific rather than generic. • Monitor the content and strategies of key competitors to identify new growth opportunities. • Collaborate with the SEO Manager to refine topic selection, maintain brand consistency, and enhance engagement metrics. Key Result: Grew the founder's LinkedIn organic audience from 500 to 8,000+ ICP followers 320K+ organic impressions on that content

  4. Content Creator

    Upwork

    Jan 2023 – Present

    helping founders, CEOs, and service providers build a LinkedIn presence by: - creating a content strategy - writing LinkedIn posts - leaving comments My profile to find out more: https://www.upwork.com/freelancers/~01e722c78fc4424460 In every industry, trust and visibility open doors. I’ll help you create content that does both.

  5. Marketing Director

    Agatha Global Tech

    Feb 2023 – Jan 2024

    United States

  6. Talent Acquisition Specialist

    Bridge, Inc

    Dec 2021 – Jan 2023

  7. Talent Acquisition Specialist

    Sunmait Technologies

    Aug 2021 – Nov 2021

  8. Personal Assistant To Chief Executive Officer

    Belexway Services

    Jan 2020 – Jul 2021

  9. Talent Acquisition Specialist

    Belexway Services

    Aug 2019 – Dec 2019

  10. Business Development Manager

    Belexway Services

    Apr 2019 – Jul 2019

    Mainly worked for Stringershub since Belexway&Stringershub collaborate

  11. Business Development Manager

    StringersHub

    Apr 2019 – May 2020

Education

  1. Minsk State Linguistic University

    Bachelor's degree, Linguistics

    Sep 2017 – Jul 2022

    Interpreting and Translating from English (Major) and Italian into Belarussian&Russian. Work on accurate and appropriate translation, and train translation techniques and strategies. Main subjects: - Translation: Translation Techniques, Contemporary Translation Strategies - Interpreting: Interpreting Techniques, Consecutive Interpreting, Simultaneous Interpreting - Intercultural Communication

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Early Adopter