iGaming Industry News & B2B Insights

SOFTSWISS has introduced new positioning and a refreshed visual identity in response to structural changes reshaping iGaming markets today. Insights from five years of SOFTSWISS iGaming Trends research show that operators increasingly expect technology providers to deliver more than software by combining compliance, reliability, market expertise, s...

MALTA 30 June 2026 - The wait is over! Six years after its original launch, Yggdrasil proudly presents MultiFly! 2 MultiMax™, the latest addition to its premium portfolio, marking the return of the iconic chameleon that transforms fireflies into juicy rewards. Beginning on 30 June, the game will be available across multiple jurisdictions and operat...

Infingame , a leading aggregator in the iGaming industry, shares the growing role of recommendation systems in iGaming, outlining how operators are increasingly shifting from reactive retention strategies toward real-time, AI-driven personalization of the player experience. According to the company, AI personalization is rapidly becoming one of the...

Ian Bradley and founder Tom Light form a co-CEO partnership to lead FIRST.bet , reuniting two former SBTech executives to drive the next phase of B2B growth FIRST.bet , the Tier-1 B2B sportsbook technology provider, today announced the appointment of Ian Bradley as co-CEO. Bradley - most recently SVP at DraftKings, and a former colleague of Light’s...

Interview with Salvatore Martorana, Founder of Casino2k The Italian online casino market is one of Europe's most tightly regulated, and also one of its most misunderstood. For players approaching it for the first time, the line between licensed, ADM-regulated operators and unauthorized sites is not always obvious, and that confusion is exactly the ...

Being frozen for three million years isn’t easy. Luckily, these cavemen have spent the time sitting on a mountain of treasure. This 5-reel, 3-row video slot offers 243 ways to win as Coins help crack the ice and free the game’s frozen prehistoric heroes. Every caveman rescued can trigger the Hold & Win feature, revealing valuable rewards and ancien...

Native ads remain one of the strongest paid traffic formats in iGaming. Unlike display banners, they introduce users to valuable content before the offer, creating higher-quality traffic and stronger conversion intent. In-feed native campaigns typically generate 1.9–3.4% CTR , while display banners average 0.1–0.4% . That difference isn't just abou...

1 Day. 1 World Cup. 104 Matches. World Cup One Day is now live. BETER has expanded its ESportsBattle eFootball offering with a new World Cup One Day tournament format, delivering a complete World Cup-style competition compressed into a single day. While the World Cup unfolds over weeks, World Cup One Day brings the full format into 13 hours, coveri...

Online is great for getting started, darling. A few clicks, a quick chat with a manager, and traffic is already on the move. But when it comes to bigger deals, long-term growth, and real partnerships, face-to-face conversations still do the heavy lifting. We spoke with Bohdan, Head of Affiliate at Big Betty Partners, about why events like iGB L!VE ...