iGsuite - 2024 Recap

It’s All About the Product

For yet another year, we at iGsuite avoided focusing on marketing and branding. Instead, we followed our North Star: product, product, and more product. Without a doubt, we are proud of this decision. Having the most reviews at OnlyiGaming, all of them from satisfied clients who rated us 5 out of 5, speaks volumes about the quality of our iGaming Affiliate Software. We can proudly state that we have revolutionized the iGaming Affiliate Software landscape, taking on the role of pioneers in our industry.

The Split: BI & Affiliate Software

One of the biggest business decisions we made and accomplished in 2024 was separating our key products, including our iGaming Affiliate Software. This allowed us to perform complex migrations more efficiently and attract a growing number of customers. On top of that, it significantly helped companies improve their performance instantly. While some businesses couldn’t—or chose not to—migrate to our platform, many adopted our BI solution instead, enabling them to achieve higher results.

Game-Changers Released This Year

In 2024, we focused heavily on data and automation to enhance our iGaming Affiliate Software. We are proud to have delivered over 10 powerful reports. These helped our clients detect potential fraudsters and abusers in real time, compare different deals, work with cohorts, and much more. But that’s not all—our automation tools enabled automatic grouping, segmentation, and profiling of affiliates.

Imagine this: instead of manually grouping dormant affiliates, we now automatically place them in the correct group in real time using our iGaming Affiliate Software. We’ve taken this even further by predicting which affiliates are likely to become dormant, giving our clients a competitive edge.

Our Takeaways for 2024

Like any company, we had a thrilling year filled with lessons—some learned the hard way, others as refreshing moments that reinforced our confidence in our chosen path. Sharing is caring, so here are our key takeaways for 2024:

Our Biggest Flops: Lessons Learned

We didn’t manage to complete our roadmap for Q4 2024. This is a first for us, so yes—it’s a big deal! However, we’re not complaining, as we’ve been fully booked with integrations since mid-November, mostly with new platforms for our iGaming Affiliate Software. That said, we’ve realized the importance of being stricter and knowing when to draw the line.

Our existing customers are more valuable than any new ones. Helping them sustain success in our turbulent industry will bring us far greater rewards than onboarding another startup.

Takeaway: Be humble and appreciate the clients who support you!

Positives: Best Practices We Validated

Clients really value the product. Experienced companies recognize what we do and are able to unlock the full potential of our iGaming Affiliate Software.

Takeaway: Stick to your North Star.

Another major takeaway relates to our employees: no compromises on talent! We may face challenges, but we will never settle for mediocrity. We are picky about our team, and we love it that way. Never rush recruitment!

What’s Next

iGsuite will continue to focus on product development, particularly our iGaming Affiliate Software. We plan to enhance some of our existing features, taking them to the next level. Thanks to the incredible feedback from our clients, we will work even harder to understand their needs and deliver tailored solutions in 2025.

Automation will remain a priority for us. Some call it AI—we call it automation! Instead of relying on prompts, why not achieve results with just one click, without even thinking?

In Conclusion: Our Best Year So Far!

Without a doubt, 2024 has been our best year yet. We are confident this trend will continue, as we are just getting started at iGsuite. Our goal is to help businesses recognize the importance of iGaming Affiliate Software so they can make more informed decisions when choosing one.