PR News | iGaming & Online Casino Industry Updates

We didn't measure 2025 by vibes alone. We measured it by output, reach, and traction. Lambda Gaming Wrapped 2025 is the story of what happens when ideas move fast, decisions move faster, and numbers start following. This was the year our momentum stopped being internal and became visible everywhere. Here's what actually happened. One Question Start...

Vega Gibraltar, the search and performance marketing agency, has announced the expansion of its Vega Wednesdays initiative following a profitable first year of operations in Gibraltar and consecutive record-breaking months. Originally launched in September as a bold PR activation, Vega Wednesdays saw Vega deliver free pizzas to marketing teams acro...

Barcelona, January 2026 In the lead-up to ICE Barcelona , iGaming software provider Endorphina has launched a viral LinkedIn activation that quickly captured the attention of the industry. The Roach Challenge , an AI-driven creative challenge, organically flooded LinkedIn feeds with cockroach alter egos of iGaming professionals with no paid promo...

Soft2Bet, a leading international casino and sportsbook operator and platform provider, announces the executive appointment of Andrew Cochrane as Chief Commercial Officer (CCO). The appointment strengthens Soft2Bet’s senior leadership team as the Group continues to execute its long-term growth strategy and expand its presence across regulated marke...

If you plan to just "show up" at a conference, stop right there. That's how people get tired, overbooked, and leave with a bag of business cards instead of deals. This guide is for partners who want more: clearer conversations, stronger terms, and energy left to actually close. iGB Affiliate 2026 is the only event built entirely for iGaming affilia...

Recognizing a standout year for ELA, defined by strategic market entries, record-breaking game performance, and a rapidly expanding game portfolio ELA Games is proud to announce its nomination for "European Casino Content Supplier - Under 5 Years" at the EGR Europe Awards , A major industry nod which the studio considers a milestone in its rapid as...

Leading slot game provider Endorphina has announced its participation in ICE Barcelona 2026 , where the company will unveil one of its most unconventional exhibition concepts to date. Located at Booth 2V70 , Endorphina’s stand will be fully inspired by its upcoming slot release, Cockroach Fortune , set to launch this January. Moving away from clean...

BUCHAREST, Romania – 13 January 2026 – iGP, the full-service iGaming solutions provider, has secured a Romanian B2B iGaming licence, marking a significant milestone in its ongoing expansion strategy. Granted by Romania’s gambling authority (ONJN), the licence authorises iGP to operate as a B2B technology provider for locally licensed operators. Sec...

iGB Affiliate: the only event built entirely for iGaming affiliates and performance-driven partnerships. Dates: January 20-21, 2026 Location: Barcelona | Hall 8 (North Access) Our Stand: 81-K50 No warm-up rounds. No empty chatter. iGB Affiliate 2026 is where serious affiliates and operators set the tone for the year — through clear terms, sharp neg...

Playoda.com is officially live. Playoda is a crypto-first iGaming brand built for global traffic, offering a strong Casino and Live Casino experience from day one. With a smooth user journey, fast performance, and conversion-focused setup, Playoda is designed to help partners drive consistent player value and long-term recurring revenue. To support...

2025 is coming to a close — and this is the perfect moment to take stock, set sharper goals, and look ahead with confidence. For Big Betty Partners, this year wasn’t about playing it safe. It was about growth with intent, decisions backed by data, and partnerships built to last. Over the past twelve months, we’ve turned momentum into measurable res...

Affiliate conferences are the backbone of the affiliate calendar. These are the moments when the industry stops running campaigns and starts shaping what comes next. Affiliates, advertisers, platforms, and market leaders gather in one place to talk trends, test ideas, negotiate deals, and lock in partnerships that will define the year ahead. For Bi...