iGaming Marketing & Branding Strategies | OnlyiGaming

Tier 2 is where affiliate campaigns start behaving like a system, not a series of guesses. Traffic comes at a manageable cost, users are active, and scaling depends on execution, not just budget. It is a space where data matters more than noise. In affiliate marketing, Tier 2 refers to GEOs with mid-level purchasing power, strong mobile usage, and ...

The iGaming industry continues to draw ambitious partners for one simple reason: traffic here has direct earning power. Affiliates don't just generate clicks — they convert attention into measurable revenue streams. When structured correctly, casino affiliate marketing and betting affiliate marketing offer scalable, performance-based income models ...

When affiliates mention the tier 1 market, they usually mean the most economically developed and competitive regions in global performance marketing. In simple terms, tier 1 countries are locations with high purchasing power, advanced digital infrastructure, and mature online behavior. If you're new here, we've already broken down GEO segmentation ...

Betinia - the award-winning brand launched by Soft2Bet, officially releases its most ambitious campaign to date, fronted by the embodiment of grit and tactical mastery: Diego Simeone. This isn’t just a partnership; it’s a manifesto. Centered on Simeone’s elite football philosophy, the campaign challenges every player to stop playing at the surface ...

Glasgow, UK: Digital Footprints has announced the results of the inaugural Accelerator Fund, with Tipsterizer, a SaaS white-label platform that powers community-led and social sports betting experiences, named as the winner. The Accelerator Fund was launched in October 2025, inviting iGaming startups to pitch to win £50,000 in marketing resources....

Find your perfect platform match for this Valentine’s Day The best relationship stories rarely start with a pitch meeting. They begin with a spark, a connection, with something special that's hard to explain. This Valentine's Day, GR8 Tech proposes to forget formal meetings for once and let chemistry take charge with its "Perfect iGaming Match," w...

Famesters, a leading influencer marketing agency, has released its new Influencer Marketing in iGaming 2026 report , offering a clear look at how influencer marketing drives player acquisition and trust in one of the world’s most competitive digital industries. The report explores how iGaming brands are shifting away from classic advertising and re...

Barcelona, January 2026 In the lead-up to ICE Barcelona , iGaming software provider Endorphina has launched a viral LinkedIn activation that quickly captured the attention of the industry. The Roach Challenge , an AI-driven creative challenge, organically flooded LinkedIn feeds with cockroach alter egos of iGaming professionals with no paid promo...

Messenger marketing in gambling is becoming a core channel for iGaming growth, as players increasingly rely on fast, direct communication. Telegram and WhatsApp shape this landscape differently, so understanding each platform’s logic is essential. Telegram’s open ecosystem allows Telegram casino traffic to scale naturally through bots, mini-apps, a...

27 October 2025 – To mark the launch of the 100th brand in 2025, SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, will host a unique live show at SiGMA Central Europe 2025: the pit-stop-style assembly of a sports car, which will be gifted to the client behind the milestone brand on the final event day. This ...

Soft2Bet has launched TopBet.ro , a new Romanian sportsbook designed to cater to local habits and preferences. Built with a clear focus on motorsport and match-day culture, the brand combines competitive odds and fast mobile journeys with an auto-themed identity that resonates with local fans. From launch, TopBet.ro has been tuned to the way Romani...

To mark its 15th anniversary, Digital Footprints is proud to announce the Digital Footprints Accelerator Fund, a bold new initiative offering £50,000 in marketing resources to a deserving iGaming startup. The programme embraces a “pay it forward” philosophy, investing in the next generation of ambitious brands in iGaming and helping them scale with...