Seasonal Strategy in iGaming Media Buying: Insights from RockApp’s European Research Seasonality remains one of the most influential, and often underestimated, factors in iGaming media performance. Player engagement, acquisition costs, and campaign efficiency fluctuate significantly across the calendar year, driven by holidays, weather, and regiona...
Industry Thought Leadership
Marketing and Branding Strategies
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12 June, Malta – SOFTSWISS continues to strengthen its focus on player-centric innovation by rolling out two updates to its Game Aggregator , the largest content hub with a portfolio of over 30,000 games. These updates – a mobile-specific UI feature and a scalable AI-powered localization system – aim to enhance accessibility, personalization, and t...
Product Launches and Updates
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iGaming Insider Series: Hanna Rai, Bettorify An Exclusive Q&A with Hanna Rai, CEO at Bettorify Introduction Q: Can you introduce yourself and your role at Bettorify? A brief introduction to the guest, their background, and their role in the company. I'm Hanna Rai, CEO of Bettorify. I've been in iGaming since 2017, working across different sides of ...
Industry Thought Leadership
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It’s a common frustration for iGaming operators: “Why didn’t this player deposit?” In my previous role as an operator, I heard this question almost daily. From marketing teams, support desks, and VIP managers alike. And the answer was always the same: “We don’t know. We can’t see what happens inside the cashier.” Back then, the cashier was a comple...
Industry Thought Leadership
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Introducing iGaming Startups Series: Interview with Spinorium At OnlyiGaming, we’re always on the lookout for startups that are breaking barriers and redefining what's possible in the iGaming space. Today, we’re excited to feature Spinorium , a revolutionary no-code platform that empowers slot providers to build games faster, smarter, and without t...
iGaming Startups Series
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In the fast-moving iGaming world, being creative and adaptable is key. Pateplay is making a name for itself with a variety of games and smart strategies. We talked to Eugene Camilleri, Director - Malta at Pateplay, about the company's unique approach, industry trends, and future plans. With his background in Live Casino operations, Eugene shares wh...
Industry Thought Leadership
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Introducing iGaming Startups Series: Interview with Tugi Tark At OnlyiGaming, we’re thrilled to shine a spotlight on the groundbreaking companies transforming the iGaming industry. Today, we’re delving into the story of Tugi Tark, a cutting-edge customer service AI software platform designed specifically for the iGaming sector. In this exclusive in...
iGaming Startups Series
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iGaming Insider Series: Manesh Palli, Fractional CMO for iGaming An Exclusive Q&A with Manesh Palli, Fractional Chief Marketing Officer for B2B iGaming Companies. Introduction Q: Can you introduce yourself and your role as a Fractional CMO? A brief introduction to the guest, their background, and their role in the company. I'm Manesh Palli, Fractio...
Industry Thought Leadership
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Introducing iGaming Startups Series: Interview with Vega Gibraltar At OnlyiGaming, we’re excited to spotlight the innovative companies redefining the iGaming landscape. Today, we’re diving into the story of Vega Gibraltar , a global media buying and marketing agency that specializes in delivering tailored strategies to drive real business growth fo...
iGaming Startups Series
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