Sportsbook Operations & Content Coordinator

Ignite Your Career Where Innovation Leads the Way!

Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers.

You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact.

Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation.

Well, What About The Role?

Do you live and breathe sports, love crafting creative content, and have an eye for what makes fans bet on more? Here’s your chance to take the field.

We’re looking for a Sportsbook Operations & Content Coordinator to help drive the action across our Bally Bet Sportsbook, both online and retail. You’ll be part of the team that keeps our players engaged, our sportsbook performing at its best, and our content as exciting as the games themselves.

This role blends creativity, analytics, and operations, from building daily boosts and specials to spotting trends in player activity, monitoring sportsbook performance, and ensuring everything runs smoothly across North America. If you’re organized, sports-obsessed, and love making data-driven plays that move the needle, this is your shot.

What You'll Do

• Create daily betting content: boosts, specials, and other engaging promos that keep players in the game.

• Manage content displayed across our online sportsbook and retail Bally Bet locations nationwide.

• Track sportsbook performance, flag pain points, and report insights to senior stakeholders.

• Partner with the Sportsbook Operations & Content Manager on budgeting, development, and execution of all content-led promotions.

• Collaborate with Marketing, Insights, and Tech teams to ensure flawless execution of campaigns and compliance with all regulations.

• Stay on top of sports calendars, league trends, and competitor moves to keep our content sharp and relevant.

What We're Looking For

• 1–3 years’ experience in sportsbook operations, sports marketing, or analytics.

• Excellent understanding of sportsbook promotions, bonuses, and player engagement tactics.

• Excellent communication skills, written, verbal, and visual (bonus points for basic Photoshop).

• Highly organized, detail-obsessed, and comfortable managing multiple plays at once.

• Creative problem solver who’s as passionate about sports as you are about data.

• Collaborative team player who builds strong relationships across departments.

• Proficiency in Excel, PowerPoint, and Word (and maybe a few game-day spreadsheets of your own).

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

• Annual vacation
• Annual bonus
• 401K program
• Health insurance
• Home office allowance

Flexible Working 

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

DNA / Values 

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.