SEO and Content Executive, Denmark at bet365

As an SEO and Content Executive, you will join the bet365 Digital Marketing team. Work across regulated markets, optimising website structure & content to improve search engine rankings.

You will work across multiple departments to drive best-in-class organic search results for bet365. You will coordinate with the content, development, outreach and paid marketing teams to support continued organic growth.

We are looking for someone that is comfortable with writing and optimising news and evergreen content, briefing new pages, has a core interest in SEO, and can work closely and collaboratively with the wider editorial content team.

Preferred Skills, Qualifications and Experience

Fluent Danish speaker.
Competent with key web and analytics tools (for example: GA4, Google Search Console, Screaming Frog, Ahrefs and Sitebulb).
Demonstrated track record of driving business results through organic optimisations across multiple languages and markets.
Some knowledge in technical SEO, in particular indexing and crawling is desired.
Awareness of the concepts of semantic search, entity oriented search and LLM’s.
Strong level of mathematics, with experience of analysing numerical data, statistics and presenting/visualising the data to the Business (Excel, Google Sheets, Looker Studio).
Ability to combine content writing and SEO expertise, creating content that is optimised for search engines while also being engaging and informative for users.
Experience in news-based content creation and News SEO is desired.
Ability to create high-quality, engaging, and informative content, including blog posts, articles, website copy, and other content formats.

Main Responsibilities

Implementing and developing SEO strategies.
Optimising content regularly on the website.
Monitoring performance for the Danish market and identifying potential issues and opportunities.
Monitoring the algorithms set by the search engines to keep up to date with changes.
Assisting with the delivery of SEO audits across bet365’s Sport, Gaming, News and Content sites across all TLDs.
Performing keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams.
Combining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis.
Working with the content team through structured data opportunities and ensuring relevant content is being displayed for queries while improving content for high volume queries, which are missing key content delivery.
Delivering content creation, setting process, managing content calendars, and ensuring content aligns with overall marketing objectives.
Analysing data and results to identify trends and insights in order to achieve maximum ROI.

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SEO and Content Executive, Denmark

Job Description