Senior Paid Media Executive

At Receptional, we’re at the forefront of AI-driven performance marketing, partnering with ambitious brands to deliver exceptional results across Paid Search and Paid Social. Our approach combines data intelligence, smart automation, advanced audience targeting, and creative excellence to drive measurable growth — with a particular focus on high-performance verticals like iGaming and professional services.

As a Senior Paid Media Executive, you’ll play a pivotal role in leading campaign delivery across multiple platforms, supporting strategic planning, and mentoring junior team members. You’ll collaborate closely with channel managers and cross-functional specialists to deliver integrated, insight-led campaigns that push the boundaries of performance.

This role is ideal for someone who’s confident across both Search and Social (or strong in one but eager to broaden their skillset), technically sharp, commercially aware, and passionate about using AI and automation to drive impact.

Purpose of the Role

• Deliver best-in-class Paid Media campaigns across Search and Social, blending hands-on execution with strategic oversight and innovation.

• Act as a bridge between junior team members and senior leadership, helping to translate strategy into action and ensure consistency across accounts.

• Maintain and exceed performance targets, contributing to client satisfaction, retention, and growth.

• Drive forward innovation — leveraging automation, AI tools, and creative testing frameworks to scale results efficiently.

Key Responsibilities

• Lead end-to-end campaign delivery across Paid Search and Paid Social — including setup, optimisation, budget pacing, testing, and reporting.

• Ensure campaigns are aligned with client strategy, business goals, and performance KPIs.

• Use automation and AI tools (e.g. Performance Max, Meta Advantage+, scripts, automated rules) to optimise performance and efficiency.

• Build, manage, and test audience strategies, creative variants, and bidding approaches to uncover growth opportunities.

• Analyse performance data to identify trends, generate actionable insights, and communicate results clearly to clients and internal teams.

• Support and mentor junior team members, reviewing campaign setups and outputs to maintain consistent delivery quality.

• Collaborate with channel leads and the wider digital team (SEO, CRO, Analytics) to ensure integrated cross-channel performance.

• Own elements of client relationships where appropriate — presenting updates, explaining strategic decisions, and communicating performance narratives with clarity and confidence.

• Maintain rigorous QA across all campaigns — from data accuracy to creative consistency and reporting integrity.

• Stay informed on the latest Paid Media trends, platform updates, and AI-driven innovations to keep our approach best-in-class.

Skills, Knowledge & Expertise

• 2+ years’ experience managing Paid Media campaigns (Search and/or Social) in an agency or fast-paced environment.

• Proficiency in Google Ads, Microsoft Ads, and Paid Social platforms (Meta, LinkedIn, TikTok, etc.).

• Strong understanding of campaign structures, bidding strategies, targeting, attribution models, and creative best practices.

• Skilled in using automation and AI-powered tools to scale performance.

• Analytical mindset — confident interpreting data, diagnosing performance shifts, and making evidence-based recommendations.

• Excellent communication skills, able to articulate complex insights clearly and persuasively.

• Experience mentoring or supporting junior team members.

• Organised, dependable, and proactive — able to manage multiple projects and deliver results under pressure.

• Commercially focused and genuinely passionate about innovation and performance marketing.