Product Insight Analyst

Ignite Your Career Where Innovation Leads the Way!

Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers.

You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact.

Well, What About The Role?

Ready to turn raw data into real wins? Join the Insights team at Bally’s Interactive, where analytics meet adrenaline. We’re the team that digs deep into player behavior, sportsbook performance, and marketing impact to uncover insights that help us stay ahead of the game and keep our players coming back for more.

As a Product Insight Analyst, you’ll collaborate with teams across Marketing, Product, and Leadership to deliver data-driven strategies that shape the future of our Sportsbook and iGaming products across North America. You’ll track everything from trading performance to player activity and promotions, helping us optimize performance and craft a thrilling experience for every player.

At Bally’s, data isn’t just numbers on a screen, it’s the heartbeat of how we play, build, and grow.

What You'll Do

• Analyze performance data to uncover insights that boost acquisition, retention, and overall player engagement.

• Partner with Product and Marketing to understand our sportsbook and drive better decisions through data.

• Turn complex analysis into clear, actionable recommendations that help leadership make winning moves.

• Identify new ways to enhance our business and player experience, spotting opportunities others might miss.

• Collaborate across teams to deliver measurable growth and optimize performance across all North American markets.

• Innovate with new tools and techniques to level up how we use data.

What We're Looking For 

• 2+ years of experience in an analytical role, ideally within sportsbetting, casino, or gaming.

• Excellent analytical and numerical skills with experience in SQL and Excel (bonus points for R or BigQuery).

• Passion for sports and gaming - you get the thrill, the strategy, and the stakes.

• Proven ability to turn data into insights that inspire action.

• Excellent communication skills and confidence presenting findings to senior stakeholders.

• Team player mindset- you know collaboration wins championships.

• Degree in a STEM-related field (or equivalent experience).

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- 401(k) program
- Health insurance
- Home office allowance

Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Salary range: $65,000 - $75,000 USD

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