Responsibilities

• Lead and coach a team of Meta Media Buyers to hit daily new user and CPA targets.

• Own hiring for the team: refine job descriptions, source candidates, screen CVs, and run interviews.

• Design and optimize Meta account structures (campaigns, ad sets, audiences, placements, bids, budgets).

• Plan and run continuous A/B tests on creatives, audiences, and bidding strategies to find and scale winners.

• Monitor key Meta Ads metrics (CTR, CVR, CPA, CPM, frequency, learning phase status) and act quickly on insights.

• Enforce SOPs and checklists for naming conventions, pre-launch checks, daily monitoring, and risk control.

• Work with Ops to keep Business Managers, ad accounts, pixels, payments, IPs, and tools (e.g., AdsPower) stable and compliant.

• Prepare clear daily/weekly performance summaries with key insights, issues, and next-step plans.

Requirements

Must-Have

• 3+ years of hands-on Meta Ads (Facebook & Instagram) experience with meaningful monthly spend.

• 1+ year experience leading or mentoring Media Buyers or acting as a de facto team lead.

• Strong understanding of Meta objectives, optimization events, bidding strategies, and the learning phase.

• Solid grasp of user acquisition funnels, tracking, and attribution (pixels, events, UTMs).

• Data-driven mindset with strong analytical skills and attention to detail.

• Comfortable working with structured processes, SOPs, and experiment logs.

• Working proficiency in English; Vietnamese or Chinese is a plus.

Nice-to-Have

• Experience building or scaling a Meta buying team, including hiring and onboarding.

• Background in high-volume consumer apps, gaming, or other aggressive UA verticals.

• Familiarity with AdsPower, cloud desktops, and multi-account setups.