Marketing Director - Miami, FL

Icatrex
Job Description
Our partner is an early-stage online casino headquartered in Miami. They're small, ambitious,
and building a brand that intentionally stands out in its category. Their approach is bold,
culturally fluent, and creative, designed to feel different in a market where most operators tend
to look and sound the same.
This is their first dedicated marketing hire, which means whoever steps into this role gets to own
marketing end-to-end. It's a real opportunity to shape how the brand shows up across every
channel. The team is small and moving fast, and they're looking for someone who wants to be
hands-on and involved in the execution. Our partner is looking for a builder, someone who owns
the plan and makes sure the right work actually ships.
What will you do?
As Marketing Director, you'll bring the marketing plan to life and drive execution across every
touchpoint. You'll be the connective tissue between the casino operations team and the brand
team, making sure nothing falls through the gap.
Your responsibilities will include:
● Owning the marketing plan end-to-end, from strategy through execution, and making
sure the right work ships on time
● Managing the relationship between the casino operations team and the brand team,
translating between both sides
● Leading the digital team, the producer, and the creative deliverables, keeping people
briefed, work on track, and producing genuinely good output
● Driving execution across all channels, not just social, and owning how the brand shows
up everywhere
● Getting hands-on when it matters, making the work yourself when needed, or finding the
right person who can
● Bringing a clear creative point of view and protecting the brand's tone, humor, and
personality
● Measuring what matters and acting on what the numbers say
You could be a great fit if you have:
● 3-6 years of marketing experience and a portfolio you can actually show
● A builder's track record: campaigns you drove, copy you wrote, concepts you developed
● Background in one of: online gambling/sportsbook, crypto/web3, or a culture-led DTC
brand
● Cultural fluency: you know what's trending, what's stale, and where things are heading,
with specific opinions about brands and creative work
● Comfort working with a bold, culturally driven brand voice
● Strong project execution: briefs out, deadlines hit, dependencies tracked, things ship
● Based in Miami and able to work on-site every day (LA can be considered)
Only shortlisted candidates will be contacted.
About ICATREX
ICATREX is a tech recruitment and outstaffing partner focused on helping product companies
build and scale high-performing engineering teams.
We work with startups, scaleups, and established product companies across different industries,
helping them find the right talent and build teams that can support long-term product growth.
Our focus is on understanding business needs, moving fast, and delivering quality matches that
create long-term value for both companies and candidates.
As part of the TwogNation ecosystem, we operate within a broader product-driven environment
where engineering, business, and execution come together to build and scale real products and
companies.