Marketing & Demand Generation Specialist

At Aristocrat, we are on an ambitious journey to transform the world of gaming with our innovative solutions. We are seeking an exceptionally dynamic and meticulous Marketing & Demand Generation Specialist to join our team for a 12-month parental cover. This role is pivotal in planning and establishing a world-class programme of customer engagement and demand generation, collaborating across the marketing, product, and sales teams. This is your opportunity to be a part of a team that thrives on competition and flawless execution!

As a Marketing & Demand Generation Specialist, you will use Marketing Cloud Account Engagement (MCAE – formerly Pardot) to manage online B2B campaigns. You will work closely with Salesforce and additional data sources. You will also assist with key industry events and help promote product marketing efforts that highlight our innovative gaming solutions.

What You'll Do

• Plan and build a customer contact programme in conjunction with existing sales processes and key collaborators

• Complete segmented campaigns to promote new gaming machine products and gaming solutions to Hotels and Clubs across Australia

• Manage lead nurturing workflows and automated programs in MCAE/Salesforce

• Segment and maintain email lists for accurate targeting and personalisation

• Analyse campaign performance and optimise based on important metrics (open rates, CTR, conversions, etc.)

• Ensure compliance with privacy and industry-specific regulations

• Work with the extended marketing team in the US on campaigns, website build, and capture forms

• Ensure consistency in messaging and branding across all marketing assets

• Support pre- and post-event email communications for major gaming expos and seminars

• Coordinate with sales and events teams to align messaging and lead capture strategies

• Assist in marketing support for events and trade shows

• Help manage updates to product documentation and digital assets

What We're Looking For

• Proven experience in B2B email marketing, ideally within gaming, hospitality, or technology sectors

• Proven ability in crafting and implementing a contact strategy with key collaborator management

• Proficiency with MCAE/Pardot (or equivalent, i.e., Marketo) and Salesforce is essential

• Solid knowledge of lead lifecycle and approaches to demand generation

• Excellent writing and editing skills, with strong attention to detail and brand tone

• Ability to manage multiple projects and deadlines

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V

• World Leader in Gaming Entertainment

• Robust benefits package

• Global career opportunities

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.