Knowledge and Content Strategy Lead

Join our ambitious team as the Knowledge and Content Strategy Lead and help build the future of gaming content! At Product Madness, we deliver world-class experiences that bring happiness to millions of players. This role is pivotal, offering you the chance to determine and successfully implement our content strategy, ensuring we remain at the forefront of the industry.

What You'll Do

• Develop and lead comprehensive, long-term content strategies across all marketing and social channels.

• Coordinate the creative output of content teams to ensure high quality and consistency.

• Act as the voice of the player internally, using insights and data analytics to build content and product roadmaps.

• Stay ahead of platform trends and new game releases to build relevant content.

• Define important metrics, track performance, and optimize strategies to demonstrate content efficiency.

• Hire, mentor, and manage a high-functioning, cross-disciplinary team.

• Collaborate with departments such as game development, publishing, marketing, and product teams for coordinated content efforts.

What We're Looking For

• 5+ years of experience in content leadership or strategy roles within gaming, entertainment, or a related industry.

• Strong understanding of gaming culture, communities, genres, and industry trends.

• Proficiency with analytics and SEO tools to inform decision-making.

• Outstanding written and verbal communication skills.

• Proven ability to lead teams, manage projects, and influence collaborators.

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

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