Job Description
Head of Acquisition
Full Time | Malta HQ (Hybrid) or Remote within EU
Full Time, ideally Malta based
About the job
The Head of Acquisition will be responsible for overseeing the overall marketing strategy for the Group’s global brands and markets. This includes oversight of affiliate, digital and social marketing channels under a central marketing team structure. The Head of Acquisition will work closely with the senior leadership team to understand the company's business objectives, forecast performance results and develop targeted marketing strategies that support these objectives with their teams.
This role will require best-in-class reporting and executive communications. Team leadership skills are a must, with the ability to execute the company’s vision across the marketing team.
We would love you to join our HQ office in Malta but we are also considering candidates within EU in a remote set-up.
Responsibilities:
Leadership & Strategy:
- Develop and implement a global acquisition marketing strategy aligned with the company’s goals and vision.
- Lead, mentor, and manage the marketing team, with specific focus on the Affiliate Management specialists.
- Collaborate with senior leadership to align marketing initiatives with business objectives.
- Tailor global marketing strategies to align with local market dynamics, cultural preferences, and customer behaviors.
- Provide guidance, mentorship, and support to affiliate managers, enabling them to execute strategies effectively.
- Develop strategies to build brand presence and customer base in emerging markets.
Affiliate Marketing:
- Oversee the affiliate program's performance, ensuring growth, partner engagement, and ROI optimization.
- Implement strategies to increase quality of all key acquisition partners.
- Ensure compliance with industry standards and regulations within the affiliate marketing framework.
- Work closely with content, web development, and analytics teams to ensure SEO best practices are integrated.
- Stay updated on industry trends and algorithm changes, adjusting strategies as needed.
Performance Measurement & Reporting:
- Set clear KPIs for all marketing initiatives, monitoring performance across all channels.
Requirements:
- Proven track record in senior marketing leadership roles in the iGaming industry
- Experience working with Curacao, Kahnawake and/or Anjoun licenses is a must
- Experience in digital growth marketing with a comprehensive understanding of Digital Advertising (Paid Search, Paid Social, Display, Affiliates, SEO/ASO)
- Exceptional leadership and team management skills with experience managing diverse, global teams
- Proficient in data analysis and metrics-driven decision-making
- Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels
Our offer:
- Employment contract for employees based in Malta. B2B Consultancy Agreement for EU based candidates.
- Competitive salary synonymous with skills and experience.
- Performance and bonus structure dependent on achievement of set targets and personal performance (annually paid bonus).
- €500 Wellness allowance.
- Hybrid set-up for Malta based candidates