German Speaking CRM Coordinator (Sports)

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

As a CRM Coordinator (Sports) you will be responsible for planning and executing CRM Sports campaigns across multiple regions on time and to a high standard.

We are keen to welcome candidates for the role of a CRM Coordinator (Sports) within the CRM team based in Malta. You will support the team in the daily tasks such as planning, testing, executing and analysing CRM campaigns.

You will be able to work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure.

The role requires delivering plans across multiple territories; ensuring localised, industry and marketing-focused best practices are applied whilst adhering to all relevant regulatory and marketing standards.

You will be a self-starter who is comfortable working with large data sets and learning complex systems, with a passion for sports and an understanding of customer behaviour including a knowledge of the promotions that appeal to our customers.

Qualifications

• Native level of proficiency in both written and spoken German is required.
• Excellent organisation and prioritisation skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for sports and a good understanding of what appeals to, and drive engagement with our customers.
• Understanding of sports betting mechanics, promotions and KPIs is an advance.
• Comfortable in using CRM tools; customer data and engagement platforms.
• Previous CRM experience would be an advantage.
• Strong numerical and analytical skills, with the ability to use a range of data insights and sources.
• Results driven with the desire to test, re-evaluate, optimise, and test again.
• Leading by example to demonstrate qualities of a strong team player with exceptional communication and interpersonal skills.
• Demonstrating resilience, enthusiasm, and a can-do attitude in the face of change with the ability to handle confidential and privileged information with sensitivity.

Additional Information

• Building and driving campaigns to engage customers.
• Ensuring all sports CRM activities adhere to quality standards, regulations and brand guidelines.
• Analysing campaign performance and clearly articulating insights into how to improve engagement.
• Following existing strategic decisions and guidelines.
• Developing CRM knowledge and expertise.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.
• Recognising commercial opportunities, gathering and analysing key information prior to making a commercial decision.
• Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
• Encouraging a data-driven culture within the team and monitoring customer behaviours to optimise performance.

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.