Dutch Speaking CRM Coordinator (Sports)

fulltime

Sliema, Malta

hybrid

Published on February 20, 2026

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bet365

Job Description

As a CRM Coordinator (Sports) you will be responsible for planning and executing CRM Sports campaigns across multiple regions on time and to a high standard.

We are keen to welcome candidates for the role of a CRM Coordinator (Sports) within the CRM team based in Malta. You will support the team in the daily tasks such as planning, testing, executing and analysing CRM campaigns.

You will be able to work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure.

The role requires delivering plans across multiple territories; ensuring localised, industry and marketing-focused best practices are applied whilst adhering to all relevant regulatory and marketing standards.

You will be a self-starter who is comfortable working with large data sets and learning complex systems, with a passion for sports and an understanding of customer behaviour including a knowledge of the promotions that appeal to our customers.

Qualifications

Native level of proficiency in both written and spoken Dutch is required.
Excellent organisation and prioritisation skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
Passion for sports and a good understanding of what appeals to, and drive engagement with our customers.
Understanding of sports betting mechanics, promotions and KPIs is an advance.
Comfortable in using CRM tools; customer data and engagement platforms.
Previous CRM experience would be an advantage.
Strong numerical and analytical skills, with the ability to use a range of data insights and sources.
Results driven with the desire to test, re-evaluate, optimise, and test again.
Leading by example to demonstrate qualities of a strong team player with exceptional communication and interpersonal skills.
Demonstrating resilience, enthusiasm, and a can-do attitude in the face of change with the ability to handle confidential and privileged information with sensitivity.

Additional Information

Building and driving campaigns to engage customers.
Ensuring all sports CRM activities adhere to quality standards, regulations and brand guidelines.
Analysing campaign performance and clearly articulating insights into how to improve engagement.
Following existing strategic decisions and guidelines.
Developing CRM knowledge and expertise.
Collaborating closely with stakeholders to meet the needs of the department and the Company.
Recognising commercial opportunities, gathering and analysing key information prior to making a commercial decision.
Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
Encouraging a data-driven culture within the team and monitoring customer behaviours to optimise performance.

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.