Director of Acquisition

We’ve joined forces with leading sweepstakes experts to launch an exciting new vertical. We’re building a dedicated team to drive this venture forward — and you could be the next key player to join us. We’re now looking for a Director of Acquisition to lead growth strategy and execution across all performance channels. This is a senior role for someone who understands how to build acquisition engines from the ground up, drive measurable growth, and lead both internal and external teams to deliver results.

You’ll work closely with the founders, senior leadership, and our agencies, ensuring performance, transparency, and efficiency across all acquisition efforts. Beyond agency oversight, you’ll shape the internal structure for growth — building capability around analytics, affiliates, and retention as we scale.

WHAT YOU'LL DO

• Lead and own the marketing strategy for our new sweepstakes venture targeting the U.S. market.
• Manage an external paid media agency — setting clear KPIs, ensuring data transparency, and driving continuous performance improvement.
• Drive & oversee acquisition budgets, forecasting, and spend efficiency.
• Build and mentor a small internal team focused on strategy, analytics, and affiliate growth.
• Develop and optimize campaigns across paid social, search, native, display, and influencer channels.
• Expand and manage a high-performing affiliate and partnership network.
• Work closely with Brand, CRM, Product, and Data teams to align growth and retention strategies.
• Report and communicate key metrics (CAC, LTV, ROI) and actionable insights to senior leadership.

WHO WE'RE LOOKING FOR

• Demonstrated expertise and hands-on ability across performance marketing, user acquisition, or growth leadership within iGaming, sweepstakes background preferred
• Proven experience acquiring US customers and optimizing performance across multiple paid channels.
• Strong track record managing agencies, budgets, and measurable ROI.
• Skilled at interpreting data and applying insights to drive performance.
• Leadership experience — able to guide internal teams and external partners with clarity and accountability.
• Comfortable in a fast-moving, entrepreneurial environment.
• Based in or willing to relocate to Marbella, Spain (hybrid office setup)