MrQ
Job Description
MrQ - we're an awesome, award winning online casino launched in 2018. We're big on tech, big on performance and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.
We’re looking for a technically strong and detail-obsessed CRM Operations Specialist to help us deliver high-impact, data-driven campaigns in a fast-paced, high-frequency environment. This role is central to ensuring flawless execution across multiple CRM channels—email, SMS, push, in-app, and more. You’ll work closely with cross-functional teams to bring campaigns to life, manage complex workflows, and continuously optimise performance. The challenge? Balancing scale and personalisation while maintaining operational excellence in a dynamic, high-volume setting—ideally with prior experience in iGaming or a similar space.
What You Will Do
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Manage setup, QA, execution, and troubleshooting of CRM campaigns across all channels (email, SMS, push, in-app, onsite, direct mail).
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Build and maintain modular templates, dynamic content, and personalization in the ESP.
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Ensure technical readiness and flawless execution of CRM campaigns and promotions.
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Support rollout of bonus offers, triggers, and retention initiatives.
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Collaborate with CRM, Brand, and Design teams to deliver on-brand campaigns.
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Ensure accurate tagging and tracking for attribution in BI tools (e.g., ThoughtSpot).
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Work with Data teams to enhance segmentation, integrations, and model activations.
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Act as CRM tooling expert (e.g., Optimove), improving processes and documentation.
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Promote a testing culture to optimize performance and scale results.
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Monitor deliverability, contact rules, and channel health with compliance.
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Contribute to CRM planning, offering feasibility and best practice input.
What We're Looking For
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4+ years hands-on experience in CRM operations, marketing automation or ESP campaign management, ideally in iGaming or a similar high-frequency transactional environment.
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Deep technical expertise in at least one enterprise CRM platform (Optimove, Salesforce, Adobe etc).
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Experience executing large volumes of manual and automated campaigns to segmented audiences.
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Strong understanding of CRM channel best practices (email, SMS, push, in-app, direct mail etc).
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Comfort with HTML/CSS for email editing, dynamic content scripting, personalisation logic, and QA.
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Excellent organisational skills with meticulous attention to detail and a commitment to flawless delivery.
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Experience working with offer set-up tools, CMS/merchandising platforms or bonus engines a plus.
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Experience working with data teams to integrate campaign-level analytics into a centralised reporting layer.
What We Offer
At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.
We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.
To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!