The Bingo Association was established in 1998 through the merger of two earlier associations in the UK—the British Bingo Operators' Association and the Bingo Association of Great Britain. It serves to promote and advocate for the interests of licensed bingo operators in the country. As bingo is considered a social form of gambling, often categorized at the "soft end" of the spectrum, the Association works to develop and support the industry, fostering its growth while ensuring that operators adhere to regulations.