RedThread Advisory is a senior operating practice for iGaming and technology businesses, typically founder-led. It works with the founder or CEO and the leadership team so that the direction they set is what people do, and are measured on, week to week. That gets harder with every person a business adds. Company offer - Operate. A senior COO working inside the business two days a week across three twelve-week cycles. The work builds the planning cycle, the operating rhythm and the decision forums, then finishes with the business running them itself. - Coach. A monthly session for a founder or a small group of leaders, with written access between sessions. Founding story The name comes from two places. In Swedish, the röda tråden is the red thread, the idea that runs through a story, a speech or a plan and lets its separate parts be followed. In theatre, Stanislavski called it the throughline, the unbroken line of intent that every scene and every line has to serve. A founder's vision is usually vivid at the top, and it loses definition as it travels through a business, until the people doing the work are no longer sure what they are building toward. RedThread Advisory exists to keep that thread visible, from what the leadership intends to what people do on a Monday morning. Jean-Luc Ferrière founded it in 2026, after close to thirty years in commercial and operational roles. Background Jean-Luc has close to thirty years in commercial and operational roles across iGaming and technology, more than a decade of it at C-suite level as CEO, CCO, COO and MD. His roles include Chief Commercial Officer and Executive Director at Microgaming and Chief Operating Officer at Fast Track. He is a Fellow of the Chartered Management Institute and a Member and Registered Mentor of the Institute of Directors.