Oddslife develops free-to-play (FTP) prediction games to engage sports fans and bettors while supporting the business goals of sportsbook operators, media companies, rights holders, sports federations, sports leagues, and other sports-affiliated businesses.

These goals typically include:

Player acquisition
Brand awareness
Increasing retention rates
Fan engagement and loyalty
Improving player LTVs (for sportsbooks)
Monetizing existing website traffic through sponsorship deals
Oddslife's game designs are customizable to match the branding needs of their clients. They also recognize that one size doesn’t fit all and are keen to undertake bespoke development when necessary.

Oddslife was founded by Rasmus Sojmark, who also established SBC (Sports Betting Community). Both companies are part of Sport Global Group, headquartered in London, with offices in Manchester, Kiev, Poznan, Buenos Aires, New Jersey, and more than 70 employees in total.