Mother of Ads is a media outlet covering the European iGaming market. It publishes news, analysis, explainers and data for affiliates, operators, affiliate programs, software and technology providers, payment companies and other industry professionals, with a focus on what a regulation, platform policy or market move changes for the business. The site also keeps a directory of iGaming affiliate programs and an events section. Companies can work with Mother of Ads through advertising and sponsored placements; commercial content is always labelled.