DataWave is an iGaming affiliate and media company focused on building and operating comparison websites for betting and casino brands across multiple regulated markets. The company develops high-intent comparison assets designed to guide users through informed decision-making and drive meaningful player acquisition.

Traffic acquisition at DataWave is driven by precision rather than volume. The company focuses on capturing users with strong transactional intent through carefully selected search terms, continuous performance analysis, and ongoing optimisation of content and landing environments. This approach ensures consistent traffic quality, strong engagement, and sustainable conversion performance across its comparison portfolio.

In parallel, DataWave operates an in-house programmatic advertising infrastructure, including a proprietary DSP setup, enabling scalable audience acquisition, advanced targeting, and full control over traffic quality and performance across its media channels.