Stand out in iGaming B2B

Braintail offers branding, differentiation, positioning, messaging, and storytelling services for B2B companies targeting the iGaming and high-risk industries.

Creating a Differentiated Story Using the Braintail Method

1. Map True Differentiators — The deeper you dig, the more you find. Customer feedback, unique features, service philosophy, business model, geography—even nuances matter. Sure, you might offer what others do, but you shine in a certain particular way. This deep value discovery is where clarity begins.

2. Translate to Customer Value — Differentiators alone don't win deals. Transform how you're different into clear, result-driven language. Don't make customers connect the dots—spell out exactly how your differences impact their business.

3. Make It Stand Out — Take your perfectly logical argument and re-frame it creatively. Being memorable requires emotional connection—prospects must feel drawn to your solution before they can justify why. It's part art, part science—and Braintail excels here.

Making Your Story Heard

• A video podcast & profile article telling your unique story

• Bonus - share with the Braintail network and audience

• Optional - execute your new story with SEO, marketing campaigns, a new visual language, and/or website