Betfred is a leading betting and gaming company with over 50 years of experience at the forefront of the industry. Operating more than 1,300 shops and employing 9,500 people, Betfred is committed to continuous innovation and improvement. In 2019, the company expanded into the US sports betting market under the Betfred Sportsbook brand, now active in 10 states. Recently, Betfred established a strong presence in South Africa with over 50 betting halls and acquired a majority stake in Lottostar, the country's largest online betting company.