bet365, one of the world's foremost online gambling companies, has been a trailblazer in the development of enterprise and internet technology. Founded in 2000 by Denise Coates CBE, the company has experienced rapid expansion and now operates globally, employing over 7,000 people and serving more than 90 million customers in 22 languages.

Initially focused on online sports betting, bet365 quickly shifted its strategy towards the innovative In-Play betting market, under forward-thinking leadership. This evolution has helped cement bet365’s position as a leader in delivering a seamless and dynamic online gambling experience.